Liverpool Women to tour US pre-season with Klopp’s men’s team
July 4 – Liverpool FC Women will travel with Jurgen Klopp’s men’s team on their pre-season US tour for the first time later this month.
Football Marketing
DFL and Vodafone to use 5G and new app to enhance data for fans
July 4 – Vodafone and Germany’s DFL are linking up to deliver 5G technology to a Bundesliga stadium for the first time and to launch a real time app that will speed up the delivery of match information to fans without buffering or non-connection issues.
Karembeu invests in Swiss sponsorship platform Sponsor.Online
July 4 – The Swiss-based digital sport sponsorship marketplace, Sponsor.Online, has unveiled France 1998 World Cup winner Christian Karembeu as a new investor and advisor to the company.
Adidas’ Arsenal shirt launch backfires in offensive tweet storm
July 3 – Adidas UK were left hugely embarrassed when a social media gambit launching the new Arsenal kit backfired, leading to shirts being tweeted with racist and offensive slogans on the back.
Konami beefs up Man Utd imagery for PES 2020 and launches club edition
July 3 – Japanese videogame maker Konami Digital Entertainment has signed a co-operation agreement with Manchester United for its eFootball PES 2020 game. The announcement follows news that Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.
Bayern light up Allianz Arena to celebrate July 4 and 150 fan clubs in US
July 2 – Bayern Munich, who opened their first international office in New York five years ago, have hit the 150 official fan club mark across 43 states in North America.
Nike renew with Brighton as former club Man City unveil new Puma kits
July 2 – Nike have extended their kit deal with Premier League Brighton & Hove Albion for three years, taking them through to the end of the 2021/22 season.
PSG tick the Nike box with kit deal and Brand Jordan extension to 2032
July 1 – PSG have confirmed the extension of their kit deal with Nike in a new agreement that now covers their women’s team and will take them through to 2032.
Bwin bets on Valencia with 3-year shirt deal
July 30 – The growing demand by online gaming businesses for shirt sponsor positions with Spain’s top-flight clubs has seen Valencia hook up with Bwin as their jersey sponsor in a three-year deal starting next season.
Konami host PES 2019 World Finals at Emirates as gamemaker extends Arsenal deal
July 1 – Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.
MLS opens up team shirts to betting and spirits sponsorship
June 28 – The MLS has relaxed its commercial rules to allow betting companies to brand team shirts opening up jersey fronts and sleeve patches from the 2020 season.
Liverpool switch on to own digital channels for pre-season matches
June 28 – Liverpool are to show their six pre-season matches live on their own digital broadcast channels LFCTV and LFCTV GO.
Marathonbet keeps skin in the Spanish game with Sevilla shirt deal
June 27 – LaLiga’s Sevilla have replaced social gaming firm Playtika with online bookmaker Marathonbet as their new shirt sponsor in a two-years deal.
LaLiga clubs deliver €29m of value for shirt sponsors from TV
June 27 – A study of shirt sponsorship within LaLiga by sponsorship consultancy Strock found Spain’s top clubs delivered a return on investment of €29 million last season via TV exposure.
Sheffield United unveil USG as main sponsor
June 26 – Premier League newcomers Sheffield United have signed a three-year shirt sponsorship with Australian foreign exchange and CFD brokerage USG.