Inter sharpen up off the pitch with new Hugo Boss threads
September 3 – Internazionale Milano’s has partnered with Germany’s Hugo Boss which becomes the club’s Official Fashion Partner in a two-year deal.
Football Marketing
Liverpool expand in Thailand with two new retail outlets
September 3 – Premier League team of the moment Liverpool are rapidly building on their Champions League success and have opened two new LFC stores in Bangkok and Phuket in Thailand.
Roma embrace AWCBET; but PSV Eindhoven canvas fans on proposed betting sponsor
August 30 – Love them or hate them? Bookmakers – online Asian firms in particular – have ploughed sponsorship money into Europe’s football clubs with AS Roma being the latest to announce a deal. But not everyone is so comfortable taking their money with PSV Eindhoven going to their fans for their opinion on a potential deal.
Man City stays Premier Cool with renewed Nigerian deal
August 30 – Premier League champion Manchester City have extended their Nigerian partnership with PZ Cussons’ soap brand, Premier Cool.
ESPN triple USL live output with expanded 3-year rights deal
August 28 – US sports broadcaster ESPN is taking a deeper step into domestic soccer with a new three-year deal the United Soccer League (USL) which will see it triple its coverage of the league.
CUPRA drives global push with hometown club Barca
August 27 – Motor manufacturer SEAT has signed a five-year deal with its hometown club FC Barcelona for its new CUPRA brand to be Barça’s Official Automotive and Mobility Partner.
Is it time for Twitter to pay the penalty for promoting racism on its platform?
August 27 – Manchester United manager Ole Gunnar Solskjaer said he was “lost for words” after yet another vitriolic case of racial abuse on social media towards a player missing a penalty, this time directed against Marcus Rashford who fluffed a second-half spotkick as United suffered a shock 2-1 home defeat to Crystal Palace on Saturday.
Man City add Gacha partner Superbloke to sponsor line-up
August 27 – Manchester City have added a new gaming partner in Asia with Superbloke becoming the Club’s Official Blockchain-Based Gacha Partner for its ‘FC Superstars’ online game.
Man City up-sells QNET partnership through to 2024
August 23 – Manchester City’s Official Direct Selling company QNET is renewing its sponsorship through to 2024 in a deal that will mark 10 years of partnership.
Trashing Twitter: Neville says it is time football sent a message to social media giants
August 21 – Former England international Phil Neville has called for the football community to “send a powerful message” and boycott social media for six months in response to the rise in racist abuse of players.
Twitter’s racist hattrick: Pogba penalty miss sparks social media abuse
August 20 – Manchester United midfielder Paul Pogba has become the third player in a week to be the subject of racist abuse on social media in England after missing a penalty.
AC Milan’s digital push sees launch of mobile app with Cesena friendly
August 20 – AC Milan launched their mobile app with the a live stream of their pre-season friendly against Cesena last Saturday with dual language commentary in Italian and English.
Bookies back Lechia and Bochum in last minute sponsorship deals
August 20 – Online betting firms are mopping up last minute club sponsorships as the European season kicks off with French bookmaker Betclic partnering with Poland’s Lechia Gdansk, and VfL Bochum 1848 of the 2. Bundesliga becoming the first German betting partner of Stockholm based operator LeoVegas.
Real Betis exchanges Green Earth for easyMarkets as short sponsor
August 20 – LaLiga’s Real Betis has secured a three-year shirt sponsorship with foreign exchange broker easyMarkets, who take over from Green Earth, an environmentally-friendly cryptocurrency company.
ESPN digs deeper into women’s game with global rights for NWSL
August 19 – The US women’s national team may hold the attention and hearts of the nation but their women’s professional league has never enjoyed anything like the same profile. A new deal with ESPN could be a step towards changing that.