TECNO dials in Man City with new deal and Indian focus
July 11 – Mobile handset brand TECNO has extended its sponsorship of Manchester City that was first signed in December 2016.
Football Marketing
Liverpool joins Barca and Spurs on 1XBet sponsor roster
July 10 – Following up on their 1XBet has announced a five-year sponsorship deal with FC Barcelona, 1XBet has unveiled a new multi-year partnership with Liverpool. No value or term for the Liverpool deal has been released.
Captain Morgan opens up MLS market with as league’s first spirits sponsor
July 10 – Major League Soccer has signed its first spirit sponsor with Captain Morgan becoming the league’s official spiced rum and exclusive spirits partner.
As Saudis and Arabsat refuse to act, beoutQ keeps up its thieving of 2019 AFCON
July 9 – Saudi-based broadcaster beoutQ has continued its theft of live broadcast rights, tacitly backed by the Kingdom of Saudi Arabia and more overtly backed by Arabsat. It has stolen all 36 group matches of CAF’s Total Africa Cup of Nations.
Budweiser keep their eye on the US women with first NWSL deal
July 7 – With the Women’s World Cup ending in France with a win for the US, Budweiser has announced it is extending its women’s football sponsorship in a multi-year partnership with the National Women’s Soccer League (NWSL), the nine-team professional women’s league in the US.
Barca get bookie backing from 1xBet in 5-year deal
July 5 – With online bookmakers and Spanish LaLiga clubs speed dating to sponsorships almost daily, 1xBet has announced a five-year sponsorship deal with FC Barcelona.
Man Utd engages its 100m Chinese fans with ‘Experience’ centre and localised app
July 4 – Manchester United has initiated a two-pronged brand offensive in the Chinese market, annoucing an interactive ‘Experience centre’ which it will roll out across the country, as well as a dedicated Chinese language app.
Liverpool Women to tour US pre-season with Klopp’s men’s team
July 4 – Liverpool FC Women will travel with Jurgen Klopp’s men’s team on their pre-season US tour for the first time later this month.
DFL and Vodafone to use 5G and new app to enhance data for fans
July 4 – Vodafone and Germany’s DFL are linking up to deliver 5G technology to a Bundesliga stadium for the first time and to launch a real time app that will speed up the delivery of match information to fans without buffering or non-connection issues.
Karembeu invests in Swiss sponsorship platform Sponsor.Online
July 4 – The Swiss-based digital sport sponsorship marketplace, Sponsor.Online, has unveiled France 1998 World Cup winner Christian Karembeu as a new investor and advisor to the company.
Adidas’ Arsenal shirt launch backfires in offensive tweet storm
July 3 – Adidas UK were left hugely embarrassed when a social media gambit launching the new Arsenal kit backfired, leading to shirts being tweeted with racist and offensive slogans on the back.
Konami beefs up Man Utd imagery for PES 2020 and launches club edition
July 3 – Japanese videogame maker Konami Digital Entertainment has signed a co-operation agreement with Manchester United for its eFootball PES 2020 game. The announcement follows news that Arsenal have extended their global partnership with Konami for a further three years, taking them through to June 2022.
Bayern light up Allianz Arena to celebrate July 4 and 150 fan clubs in US
July 2 – Bayern Munich, who opened their first international office in New York five years ago, have hit the 150 official fan club mark across 43 states in North America.
Nike renew with Brighton as former club Man City unveil new Puma kits
July 2 – Nike have extended their kit deal with Premier League Brighton & Hove Albion for three years, taking them through to the end of the 2021/22 season.
PSG tick the Nike box with kit deal and Brand Jordan extension to 2032
July 1 – PSG have confirmed the extension of their kit deal with Nike in a new agreement that now covers their women’s team and will take them through to 2032.