Westfield keep naming rights to Matildas and W-League for two more years
May 3 – The Football Federation of Australia (FFA) and Westfield have extended the existing naming rights deal for the Matildas and the W-League in a 2-year deal.
Football Marketing
AXA expand Liverpool sponsorship with training kit deal
May 3 – Premier League Liverpool has expanded their deal with global insurance brand AXA to include sponsorship of the club’s training kit.
Macron renew OGC Nice and prepare German expansion
May 1 – Macron have extended their kit supply deal with French top flight club OGC Nice through to 2024.
RB Leipzig renew CG Gruppe as sleeve sponsor in 3-year deal
May 1 – RB Leipzig, currently third in the Bundesliga and heading for Champions League football next season, have renewed their sleeve sponsorship with real estate developer CG Gruppe.
West Ham join the blockchain/cryptocurrency market with Socios.com deal
April 30 – West Ham United have agreed to partner the blockchain-based fan engagement platform Socios.com. They are the first Premier League club to sign with Socios and join European clubs Paris Saint-Germain and Juventus on the platform.
Man City women keep Pioneer in the picture
April 30 – English top-flight women’s club Manchester City have renewed their partnership with Pioneer Group, an audio visual provider offering digital stadium solutions. No value was given for the deal.
Rift between LaLiga and RFEF deepens as clubs reject Supercup in Saudi plan
By Paul Nicholson
April 26 – The deepening discontent between La Liga and the Spanish Football Federation (RFEF) has been further highlighted by LaLiga’s unequivocal rejection of RFEF president Luis Rubiales’ plan to reinvent the Spanish Supercup as a four-team competition, potentially in Saudi Arabia.
Coppa Italia changes title sponsor tracks, dialling TIM back in with 3-game deal
April 25 – One of Italian football’s most faithful and long term partners, Telecom Italia, has picked up what is probably the shortest ever title sponsorship for a premier national football competition.
LaLiga wins landmark copyright case in Denmark to block pirate channels
April 25 – LaLiga, in co-operation with Denmark’s RettighedsAlliancen, scored a major victory in the battle against broadcast pirate with a Danish court ruling that sites offering illegal streams of live sport should be blocked.
Barcelona gets strategic in China with WE Red Bridge
April 25 – Barcelona have continued their push to capture Chinese hearts and minds via a partnership with the WE Red Bridge communications agency who have been brought in to develop the club’s Chinese growth strategy.
Saudi Arabia frontrunners to host Spanish Super Cup in 6-year deal
April 24 – The Spanish Football Federation (RFEF) has unveiled plans for the Spanish Super Cup to be staged in Saudi Arabia from January 2020 for six editions.
Liverpool and Dortmund set Indiana date. Reds to step up to the plate in Boston and NY
April 24 – Premier League Liverpool and Bundesliga’s Borussia Dortmund will both be in the US for pre-season but neither will be playing in the International Champions Cup (ICC) that has become the Summer warm-up fiesta for Europe’s big clubs.
Juve are out but Italian battle for Champions League rights is on
April 18 – Mediaset are on the verge of wrestling the free-to-air rights for the Champions League from Italian state broadcaster RAI in a two-year deal with Sky Italia.
LaLiga renews virtual ad board deal guaranteeing Barca, Real and Atletico
April 15 – LaLiga has extended its virtual perimeter and virtual goal-side advertising deal with the UK’s Interregional Sports Group (ISG). The deal was concluded via LaLiga’s media agency MediaPro.
LaLiga to kick off new Puma technical deal next season
April 16 – Puma will become LaLiga’s official technical partner from the start of the 2019/20 season, and will supply the official match ball for all matches in LaLiga Santander and La Liga 1|2|3.