GVC brands pass football sponsorship inventory to Bet Regret campaign
August 6 – Gaming and betting giant GVC Holdings is donating club sponsorship assets from 42 to its UK clubs to GambleAware’s ‘Bet Regret’ campaign.
Football Marketing
Leasing.com takes title sponsorship of EFL Trophy in 3-year deal
August 6 – The English Football League has announced Leasing.com as the title sponsor of the EFL trophy, its cup competition that sees League One and League Two clubs compete with Premier League U-21 teams.
Bullish eToro trades up with Everton and Aston Villa deals
August 6 – Trading platform eToro has added Everton and Aston Villa to its sponsorship roster, taking the number of Premier League teams it has deals with to six, including Crystal Palace, Leicester City, Southampton and Spurs.
Warner’s Trinidad claim reopens old wounds of FIFA’s dodgy Caribbean TV dealing
By Paul Nicholson
August 5 – The court filing in Trinidad by Jack Warner claiming that the Trinidad and Tobago FA owes him TT$15,761,003 ($2.3 million) has sparked the re-opening of an old claim by Selby Browne and his CSTN broadcast company over Caribbean TV rights – rights that Warner sold to the Caribbean Football Union (CFU) for $4.25 million.
Lagardere banks on bumper $400m beIN deal to make up bulk of CAF guarantee
By Osasu Obayiuwana
August 5 – beIN Sports, the international pay-tv broadcaster, financed by the government of Qatar, is officially the number one financial partner of the Confederation of African Football (CAF).
Real Sociedad secure Reale Seguros for naming rights to refurbed stadium
August 5 – Basque club Real Sociedad has signed a reported six-season €9 million stadium naming rights deal with insurance company Reale Seguros.
Man City and Yokohama combine for Melco partnership
August 2 – Manchester City have returned from their Japan pre-season jaunt with a new sponsor. Melco Resorts & Entertainment is to become the club’s Official Partner in Japan in a deal that also covers City’s sister club in Japan, Yokohama F. Marinos.
Turkish Airlines land on River Plate with $15m shirt deal
August 2 – Argentina giants River Plate will carry Turkish Airlines as their new shirt sponsor in a three-year deal reportedly worth $15 million.
Southampton renew eToro trading platform for a second season
August 2 – Premier League Southampton have extended their one-season deal with trading platform eToro for the 2019/20 season.
Juve’s Agnelli counters Korean claims that club broke contract over Ronaldo no-show
August 1 – Juventus chairman Andrea Agnelli has rejected allegations that the Italian champions broke contract terms when Cristiano Ronaldo failed to feature in a pre-season friendly against the K League All Stars in Seoul last week.
LaLiga’s failure to secure UK TV deal reflects wider broadcast and schedule uncertainty
August 1 – La Liga has not found a home for its broadcasting rights in the UK and Ireland for the 2019/20 season, leaving the big kick off in August in doubt for fans across the UK.
Football’s united condemnation of beoutQ demands Saudis stop supporting TV theft
By Paul Nicholson
July 31 – Football’s most powerful governing bodies and rights holders have issued the largest combined statement to date condemning the theft of their broadcast rights by pirate broadcaster beoutQ and “requesting” the Saudi Arabian (KSA) government to immediately take “swift and decisive” action.
Korean fans demand money back after Ronaldo refuses to play against K-League All Stars
July 31 – Angry South Korean fans are seeking compensation after Cristiano Ronaldo stayed on the bench during a Juventus pre-season friendly in Seoul despite being contracted to appear.
Ronaldo tops Instagram rich list with $975K per post earning potential
July 31 – Portugal and Juventus star Cristiano Ronaldo is sport’s top earner on social media, according to new analysis by analytics firm HopperHQ.
OGC Nice debuts Ineos sponsorship as Ratcliffe closes in on €100m buy
July 31 – Supporters of Cardiff City and Welsh cyclist Geraint Thomas on the closing stages of the Tour de France last weekend, would have seen further inroads into the sports business by Ineos who debuted their shirt sponsorship of OGC Nice last weekend in a friendly in the Welsh capital.