March 5 – US video communications provider Zoom has signed on to become Manchester City’s Official Enterprise Video Communications Partner in what is described as a multi-year deal. No figure has been put on the partnership.
March 5 – Overseas branches of football clubs are nothing new but English tier-three Sunderland have gone where few, if any, have so far sought to tread.
March 4 – Japan’s J.League is the latest big league to announce it is entering the competitive esports arena with it clubs lined up to play in tournament on Konami’s Pro Evolution Soccer (PES) game. Other leagues have generally opted for the EA Sports FIFA 19 platform.
By David Owen
March 1 – The Football Federation of the Dominican Republic (FEDOFUTBOL), to which a FIFA normalisation committee was appointed last November, has agreed a deal with the production company OZ Sports covering the country’s professional football league.
By Paul Nicholson
February 28 – City Football Group (CFG) owners of Manchester City, have signed a kit sponsorship with Puma which will see the sportswear company supply five of CFG’s clubs in what Puma says is its biggest deal ever.
February 28 – Conotoxia has signed as the first local sponsor for the U-20 World Cup Poland 2019.
February 27 – Manchester City will visit Japan for the first time in the club’s history this Summer as part of their pre-season preparations and will play fellow City Football Group-owned club Yokohama F. Marinos.
February 26 – Sports technology innovator Fantastec has launched an app for Arsenal fans aloowung them to own and trade genuine digital Arsenal collectibles.
February 25 – Australian club Western United’s decision to not incorporate ‘Melbourne’ in its name could cost Football Federation Australia (FFA) A$5 million in annual TV rights as Fox Sports seeks to challenge its obligation to increase future payments for the broadcasting deal.
By Paul Nicholson
February 22 – Goalscoring legend Roy Race, the iconic Melchester Rovers striker who has created more ‘wonder moments’ than Cristiano Ronaldo and Lionel Messi combined and has never been convicted of tax evasion, has a new boot deal.
February 22 – Paris St Germain have signed Accor’s new loyalty programme – ALL – as the club’s principal partner in a deal that will see the leisure group’s brand replace Emirates on the front of the PSG shirt from the start of next season.
February 21 – Spanish clubs are pushing deeper into China via an expanded social media presence with the help if LaLiiga.
February 21 – Hotel group Marriott International has rebranded its Rewards programme and relaunched it with the help of a Manchester United partnership to its 120 million members.
February 19 – The English Football League (EFL) has extended its partnership with Thai Airways of the EFL’s five finals, the first of which – the Carabao Cup – will be played between Chelsea and Manchester City next weekend at Wembley.
February 18 – More than half of the English Premier League clubs have signed up to the first SPONSORSHIP ROI EXPOSED conference dedicated to understanding how to report the value of partnerships and sponsorship.