June 27 – A study of shirt sponsorship within LaLiga by sponsorship consultancy Strock found Spain’s top clubs delivered a return on investment of €29 million last season via TV exposure.
June 26 – Premier League newcomers Sheffield United have signed a three-year shirt sponsorship with Australian foreign exchange and CFD brokerage USG.
June 26 – Following on from the success of their deep run in the Champions League where they exited in the semi finals, Ajax have renewed their contract with their main shirt sponsor Ziggo for a further two years with an option to add two more.
June 24 – French chemicals firm Arkema has taken a deeper step into the women’s game in France by picking up the title sponsor of Division 1 Féminine in a three-year deal.
June 19 – Just as PSG boss Nasser Al-Khelaifi was announcing a crackdown on the cult of the playboy personality at his club, it was announced that men’s skincare brand, Bulk Homme, had signed a sponsorship deal driven by the club’s now biggest star Kylian Mbappé.
June 18 – Manchester City owner City Football Group has added an unual partnership in the form YuYuan Art with will become the club’s Official Art, Culture & Football Education Partner.
By Paul Nicholson
June 15 – It would not be a major football tournament these days if it wasn’t being stolen for television by a Saudi-based broadcaster. The country that doesn’t allow women in its stadiums is nevertheless taking the women’s World Cup so seriously that it is allowing the piracy of every game from France 2019 on the beoutQ channels.
June 14 – The CEO of Italy’s Serie A has issued a powerful endorsement of beIN Sports in its battle against the copyright theft of Saudi Arabian-based BeoutQ that has been stealing the Qatari broadcasters’ live broadcasts and retransmitting on its own networks.
June 14 – UEFA has officially unveiled its new Over The Top (OTT) streaming platform – UEFA.tv – a bespoke platform built for the governing body that will be a mix of archive content and current UEFA competitions.
June 14 – Arsenal have signed VBET as the club’s Official Betting and Gaming Partner in a partnership, which will run until 2022.
June 14 – Aston Villa, £170 million play-off winners, have moved swiftly to sign their first sleeve sponsor. Asian betting firm BR88 will take the position in a one-year deal.
June 14 – France’s Professional Football League (LFP) has announced food delivery service Uber Eats as the new naming rights sponsor of Ligue 1.
June 13 – Fiat has renewed its sponsorship with the Italian Football Federation (FIGC) for another four years.
June 12 – Alipay, the world’s leading digital payment and lifestyle platform with more than 1 billion users, has activated its European partnership with a new UEFA lifestyle ‘mini-app’.
June 11 – Adidas has announced it is starting legal proceeding against the Spanish FA (RFEF) for seeking early termination of their kit partnership that runs through to 2026.