December 19 – FC Bayern’s Digital & Media Lab has expanded its business with three new long term partnerships with Swiss club FC Basel, Austria’s FK Austria Wien and Bundesliga 2 club Dynamo Dresden.
December 18 – New launch player transfers app Soccer Mandate has announced a strategic partnership with China’s Sport 8 International.
December 17 – beIN SPORTS, battling industrial scale piracy of their sports rights in the Middle East by Saudi Arabian broadcaster beoutQ, are now being forced to fight for fair treatment for their channel distribution in the US.
December 14 – LaLiga has brought in sports marketing agency IMG to boost its global sponsorship sales as it continues its international revenue drive.
By Paul Nicholson
December 12 – Qatar-based pan-regional broadcaster beIN Sport has written to Serie A to ask the Italian league to reconsider the recently announced three-year deal for the staging of the Italian Super Cup final in Saudi Arabia.
December 12 – As Spanish football manages an international transition from the individual appeal of Cristiano Ronaldo and Lionel Messi, the KPMG Football Benchmark team has taken a look at the impact this could have on LaLiga’s business.
December 12 – Atlanta United’s 2-0 win over Portland Timbers at the weekend is the most watched MLS Cup since 1997.
By Andrew Warshaw
December 11 – La Liga’s much-publicised – and also much criticised – plans to play a groundbreaking overseas game in Miami in January have been abandoned after Barcelona pulled out of the Catalan derby against Girona due to a “lack of consensus”.
By Paul Nicholson
December 11 – The debate over gambling ads in the UK has intensified with League One side Luton Town saying it has rejected sponsorship from betting companies while Sky CEO Stephen van Rooyen (pictured) has argued that banning gambling ads from being broadcast during matches will only drive that marketing spend online.
December 11 – Adidas have signed their first eFootball sponsorship deal focussed on the Chinese market with Olympique Lyonnais backed Lyon EDG for their FIFA Online 4 team.
December 10 – Two days after PSG issued a statement saying it would be selling neither Neymar or Kylian Mbappé to avoid any potential financial fair play sanctions, the Qatar National Bank (QNB) has announced star striker Neymar as its Global Brand Ambassador.
December 10 – Chinese Super League Jiangsu Suning have signed Korean electronics brand Samsung as a main sponsor for three seasons starting with the 2019 season.
December 7 – The Daily Fantasy Sports sectoris alive and well, was the message coming out of the Summit of iGaming Malta (SiGMA) session on the fantasy gaming sector.
December 6 – UEFA Women’s Football has signed a landmark seven-year sponsorship with Visa that will run until 2025.
December 6 – British gambling companies have struck a ground-breaking deal which will see the end of their tv adverts during live matches.