October 4 – Premier League Liverpool have added insurer AXA as the club’s first Global Insurance Partner in what it describes as a multi-year deal. No value was given for the sponsorship.
October 3 – OTT streaming service Eleven Sports has challenged the English FA’s ban on the broadcast of live football matches on Saturdays between 2.45pm and 5.15pm by showing live coverage of Barcelona’s match against Athletic Bilbao last weekend.
October 2 – The Canadian Premier League (CPL), which is scheduled to kick off its inaugural season in 2019, has signed a long-term deal with Italian apparel company Macron.
October 2 – German Bundesliga gaints FC Bayern Munich has signed a new regional partner for China.
October 1 – LaLiga and Unilever have reached a worldwide sponsorship agreement for Unilever’s Clear Men and Rexona brands in a deal that covers the remainder of this season and the 2019/20 and 2020/21 campaigns.
September 28 – Pools betting was once a staple of football club finance. The low stakes, parimutuel results prediction ‘bet’ even eight years ago still saw 600,000 people a week in the UK fill in a pools coupon on paper.
September 28 – Premier League Everton are launching two new social media platforms focused on content for American Evertonians. @EvertoninUSA will being posting content on both Twitter and Instagram starting today.
September 27 – Premium Swiss watch brand TAG Heuer has extended its three-year partnership as the official timekeeper of Bundesliga and Bundesliga 2 for a further season.
September 27 – Premier League Arsenal have expanded their deal with video game maker Konami Digital Entertainment into a second year. Konami is the club’s Official Football Video Game Partner.
September 26 – Although the victim of aggressive piracy of live sports rights in Saudi Arabia, beIN Sports has not slowed its commitment to football with the announcement of a new four-season deal through to the end of the 2021/22 season with the English Football League’s (EFL) three divisions and Cup competition.
September 26 – Premier League West Ham have reached agreement with Scope Markets to become the club’s official online trading partner. The club already have financial services firm Bassett & Gold as their sleeve sponsor.
September 25 – He may have been conspicuous by his absence from any of the awards handed out by FIFA at their Best ceremony last night, but the world’s most expensive player has managed to stay on his financial feet to launch his own mobile game – Match MVP Neymar Jr.
September 21 – The build-up to the launch of the FIFA 19 video game from EA Sports is in full swing with Cristiano Ronaldo, Neymar and Kylian Mbappe starring in a new ad for the game tagged ‘Champions Rise’ that goes on sale September 28.
September 21 – Manchester City owner City Football Group (CFG), has opened a second office in China, in Shenzen.
September 21 – The fierce debate over controversial plans to play a top-flight La Liga game in the United States has taken a significant twist with the Spanish Football Federation (RFEF) blocking the idea, putting them in direct conflict with the league.