February 19 – The English Football League (EFL) has extended its partnership with Thai Airways of the EFL’s five finals, the first of which – the Carabao Cup – will be played between Chelsea and Manchester City next weekend at Wembley.
February 18 – More than half of the English Premier League clubs have signed up to the first SPONSORSHIP ROI EXPOSED conference dedicated to understanding how to report the value of partnerships and sponsorship.
February 18 – They might not be needed too often in Manchester, but Man Utd are never ones to be left in the shade when it comes to sponsorship and have agreed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
February 15 – Concacaf has taken a deeper step in live streaming with the announcement that 2019 Champions League matches will be broadcast in English on Yahoo Sports platforms, a part of the confederation’s multi-platform media-rights deal with Verizon.
February 14 – Already in the wars over financial fair play, Paris Saint-Germain have been left embarrassed again after part of their Champions League last-16 game against Manchester United was accidentally illegally streamed live to a global audience on social media platform Facebook
February 14 – The European Lotteries Association (EL) has scheduled a meeting of its working group at the Betting on Football Conference at Stamford Bridge, London, March 19-22.
February 13 – UEFA has expanded its digital presence in China setting up a new Champions League platform on WeChat – the Chinese multi-purpose messaging and social media app.
February 12 – Nice work if you can get it. Jose Mourinho may be out of a management job at club level but he is rarely out of the limelight. The former Real Madrid and Manchester United boss has landed a plum mega-million role with English-language Russian broadcaster RT.
February 12 – European Champions League football will be broadcast via football website Goal’s Twitter account in six markets in Asia with a mix of live matches and highlights packages.
February 11 – LaLiga has won a battle against pirate TV operators stealing live broadcast of matches in brazil with the closure of three IPTV platforms who were getting more than 1.5 million visits a month and had over 8,000 illegal subscribers.
February 8 – UEFA president Aleksander Ceferin confirmed that the governing body’s over-the-top streaming service should be complete in the next six months in time for the the 2019/2020 season.
February 8 – The U.S. Soccer Federation (USSF) has signed Deloitte as its Official Professional Services Provider and Foundational Sponsor of SheBelieves.
February 8 – With Manchester United having spectacularly put the dark and brooding days of Jose Mourinho’s team management behind them with an unbeaten run since Ole Gunnar Solsjaer took over, so they continue to dominate in the marketing and sponsorship race.
By David Owen
February 7 – Chipmaker Intel is taking a stake in the Premier League title race, striking deals with Arsenal, Liverpool and Manchester City to install its True View technology at the Emirates, Anfield and the Etihad.
February 6 – Sports broadcaster beIN SPORTS is to take further legal action in its dispute with US cable operator Comcast over its rights to have carriage on the Comacast platform.