Otro launches world’s biggest player driven digital fan club and content platform
December 4 -A new digital platform has launched curating content from some of the world’s biggest players that focusses on their lives off the pitch.
Football Marketing
Home from home: Mexico agree 4-year deal to play in Dallas Cowboys’ AT&T Stadium
November 30 – The Mexican football federation (FMF), which has long been touring the US with its national team, has agreed a deal with the Dallas Cowboys, MLS’ FC Dallas, and the Dallas Sports Commission to make the AT&T Stadium its official home in the US four the next four year.
Malta draws Fantasy Sports big hitters for second summit on challenges facing DFS
November 28 – The second edition of the European Fantasy Sports Summit (EFSS)will be held in Malta tomorrow (November 29), as part of the Summit of iGaming Malta (Sigma).
Liverpool dials in Mitel to speed up operations and boost fan engagement
November 27 – Premier League Liverpool has added global business communications provider Mitel, already a partner of club owner Fenway Sports Group’s Boston Red Sox major league baseball team in the US, as the club’s Official Global Unified Communications Partner.
Sky defend £595m for EFL as a good deal, but clubs angry at losing OTT control
November 26 – The English Football League’s Championship clubs, still furious at the £595 million TV rights deal signed by the league with Sky Sports, were sent a message from Sky’s managing director Barney Francis that the money is a fair offer and the only one that was on the table.
Spanish FA strikes deal with Footters to stream Segunda B and Tercera División
November 26 – The Royal Spanish Football Federation (RFEF) has signed a three-year agreement with streaming platform Footters to broadcast matches from the Segunda B and Tercera División.
Man City secures global data deal with Acronis and commit to global education programme
November 26 – Manchester City, generally a first-mover wherever digital touches football, has signed a global multi-year partnership with Acronis, who will become the club’s Official Data Backup and Storage Partner.
Mediapro boss Roures adamant that LFP rights will stay with planned €25pcm football channel
November 21 – Spanish rights agency Mediapro is undergoing something of a resurgence after coming under scrutiny for its links to the South American firms that were behind much of the corruption in the football rights market that saw more than 40 individuals indicted in the US.
Man Utd line up trip to Aussie to play Perth and Leeds Utd
November 21 – Manchester United, who last week blamed a shortened pre-season tour as a reason for missing their first quarter revenue target, have moved swiftly in planning their Tour 2019 pre-season, announcing they will play Perth Glory and Leeds United in Australia.
EFL agrees £595m Sky deal but Championship clubs aren’t happy
November 20 – The deadline set by the English Football League (EFL) for its dissident Championship clubs to come up with an alternative TV deal beating the £595 million offer from Sky Sports passed yesterday.
PSG agrees two-year betting deal with LoveBet for Asia
November 20 – French champions Paris Saint-Germain have agreed a new two-season regional partnership with Asian online betting operator LoveBet.
Cyber soccer: NordVPN join Liverpool’s global sponsor roster
November 20 – Online security specialist NordVPN has become Premier League Liverpool’s Official Cyber Security Partner.
SPFL confirms biggest ever TV deals with Sky, Premier and BBC
November 20 – The Scottish Professional Football League has officially confirmed a series of broadcast deals following an auction process which sees Sky Sports become the lead broadcaster of the SPL from 2020 and Premier Sports the Betfred Cup.
Bookmakers cash-in with increased Nations League betting volumes
November 16 – If the betting markets are a reflection of interest in a sports event then the Nations League that entered its final rounds this week is a success, with a significant increase in the total amount wagered on matches compared to comparable volumes on friendlies that would have been played previously.
Premier Sports grabs Scottish Cup for £20m as Sky set to close £100m SPFL deal
November 15 – Scottish football has secured a second key TV rights deal following on from news last week that the SPFL was closing in on a £100 million three-year deal with Sky.