September 19 – AS Monaco have strengthened their partnership with Bang & Olufsen which will see the luxury audio brand now feature on the sleeve of the Monegasque players’ Champions League jerseys.
September 18 – Rangers Football Club have extended their partnership with Kindred Group, home to Unibet and 32Red brands in the UK, which will see a new-look to the front of shirt sponsorship for the coming season.
September 18 – Birmingham City have partnered up with Delta Airlines as its Official Airline Partner for the 2024/2025 season.
September 18 – Mitre has teamed up with Hasbro once again for a limited-edition release of the iconic Subbuteo tabletop football game.
September 18 – The Italian top-flight Serie A and crypto company Socios have renewed their partnership in a three-year deal.
September 17 – AC Milan have announced a new strategic collaboration with Dyson as the club gears up for a return to UEFA Champions League action tonight.
September 17 – Serbia’s FC IMT has signed a shirt sponsorship with bookmaker Meridianbet.
September 16 – Dutch public broadcaster NOS has secured the broadcast rights for the 2026 and 2030 World Cups.
September 13 – Saudi Arabia’s clubs hit the headlines when they embarked on a raid of Europe for some of football’s biggest names.
September 13 – English Premier League club Tottenham Hotspur have teamed up with Ant International, a digital payment and financial technology leader, in a three-year deal.
September 13 – EA Sports has unveiled the top 25 Premier League player ratings ahead of the release of their flagship FC25 game later this month.
September 13 –Decathlon begins life this month as the new official ball supplier of the Europa League and Conference League in a three-year deal starting with the 2024/25 season.
September 12 – Technology company SharkNinja has become the naming rights of the women’s A-League in a multi-year deal.
September 12 – Everton have agreed a multi-year partnership with Red Bull which will see the Austrian drinks brand become the club’s new Official Energy Drink Partner.
September 11 – Premier League side Arsenal have agreed a multi-year partnership with NTT Data which will see the company become the club’s first-ever Official Digital Transformation Partner.