April 15 – LaLiga has extended its virtual perimeter and virtual goal-side advertising deal with the UK’s Interregional Sports Group (ISG). The deal was concluded via LaLiga’s media agency MediaPro.
April 16 – Puma will become LaLiga’s official technical partner from the start of the 2019/20 season, and will supply the official match ball for all matches in LaLiga Santander and La Liga 1|2|3.
By Paul Nicholson
April 16 – The animosity between the Spanish FA (RFEF) and LaLiga has found a new broadcast battleground to play out.
April 12 – Manchester City have extended their global partnership with recruiter Hays until 2023. Hays will keep its Official Recruitment Partner designation.
April 12 – Liverpool has announced a regional partnership fiocussed primarily on South East Asia with food group, NH Foods Ltd.
April 10 – Research by GfK, commissioned by LaLiga, has found football as the favourite sport in China and Indonesia and the second favourite sport in India after cricket.
April 9 – UEFA has signed a new four-year deal with FedEx Express who will sponsor a series of European national team football tournaments including being designated as the Official Logistics partner of Euro2020.
By Paul Nicholson
April 4 – A survey of social media activity of international sports governing bodies has ranked FIFA as the best performing international federation (IF) across all platforms. The survey last year ranked FIFA in 10th place.
April 4 – Football streaming platform MyCujoo, has teamed up with 433, the largest Instagram account in the world, to share content with 433’s 35 million followers.
April 2 – LaLiga’s Valencia will swap Adidas for Puma from next season in a €4 million a year kit deal that will run through to 2022.
April 2 – The German push into the Chinese market notched up another partnership with Bayern Munich signing a co-branded credit card deal with Industrial Bank of China (CIB).
April 1 – Espanyol Barcelona have signed a strategic partnership with Chinese football school San Gao FC, expanding their operations in China. Atletico Madrid and the DFL also have plans to tap into the Chinese market.
March 28 – Manchester teams will be battling it out pre-season in Asia but they won’t be playing each other.
March 27 – Christian Seifert, chief executive of the Bundesliga, has called into question the league’s ‘no single buyer’ broadcasting rule which was introduced ahead of the current cycle that ends in 2021 and is designed to stop a single broadcaster from purchasing domestic rights to show all games from Germany’s top two divisions.
March 27 – LaLiga has launched its OTT streaming service, LaLigaSportsTV, which offers fans coverage of live LaLiga 1|2|3 content, as well as other Spanish sports.