Bundesliga keeps time with Tag Heuer renewal
September 27 – Premium Swiss watch brand TAG Heuer has extended its three-year partnership as the official timekeeper of Bundesliga and Bundesliga 2 for a further season.
Football Marketing
Arsenal expand deal with Konami; Countinho and Beckham take PES2019 cover positions
September 27 – Premier League Arsenal have expanded their deal with video game maker Konami Digital Entertainment into a second year. Konami is the club’s Official Football Video Game Partner.
beIN Sports adds territories in renewed 4-year EFL broadcast rights deal
September 26 – Although the victim of aggressive piracy of live sports rights in Saudi Arabia, beIN Sports has not slowed its commitment to football with the announcement of a new four-season deal through to the end of the 2021/22 season with the English Football League’s (EFL) three divisions and Cup competition.
West Ham sign second financial partner with Scope Markets deal
September 26 – Premier League West Ham have reached agreement with Scope Markets to become the club’s official online trading partner. The club already have financial services firm Bassett & Gold as their sleeve sponsor.
Neymar Jr launches mobile game app with Sweden’s Like A Boss
September 25 – He may have been conspicuous by his absence from any of the awards handed out by FIFA at their Best ceremony last night, but the world’s most expensive player has managed to stay on his financial feet to launch his own mobile game – Match MVP Neymar Jr.
Ronaldo, Neymar and Mbappe star as EA ramps up FIFA 19 for launch
September 21 – The build-up to the launch of the FIFA 19 video game from EA Sports is in full swing with Cristiano Ronaldo, Neymar and Kylian Mbappe starring in a new ad for the game tagged ‘Champions Rise’ that goes on sale September 28.
Man City spearheads CFG drive into China with second office in Shenzen
September 21 – Manchester City owner City Football Group (CFG), has opened a second office in China, in Shenzen.
LaLiga in the US: Spanish FA block game proposal, but Tebas remains defiant
September 21 – The fierce debate over controversial plans to play a top-flight La Liga game in the United States has taken a significant twist with the Spanish Football Federation (RFEF) blocking the idea, putting them in direct conflict with the league.
West Ham add FX specialists Global Reach as official payments partner
September 21 – London-based foreign exchange business, Global Reach, has become West Ham United’s Official Payments Partner.
Brand wars: UEFA call time on Young Boys 1954 clock ads
September 20 – Not only did Swiss club Young Boys suffer a humiliating defeat at the hands of Manchester United on Wednesday but they were in danger of falling foul of strict UEFA marketing rules.
Following the money: Barca back Miami match as a natural progression
September 19 – Barcelona president Josep Maria Bartomeu (pictured) says he is fully behind the much-publicised LaLiga regular season game scheduled for Miami in January, provided all parties can reach an agreement.
Broadcast disruption: UEFA set to launch OTT streaming platform
September 18 – UEFA is poised to take a deeper step into the broadcast business with the launch of its own OTT streaming platform which will air content outside the big money TV deals of its Champions League, Europa League and national team competitions.
Liverpool adds TigerWit as global ForEx trading partner
September 18 – Liverpool has added global financial technology company, TigerWit, as its Official Online Foreign Exchange Trading Partner in a two-year deal. No value was given for the sponsorship.
Safaricom partners with LaLiga in Kenya for grassroots activation
September 17 – Safaricom, which has over 29.5 million subscribers in Kenya to a variety of telecoms services including ‘mobile money’, has partnered with Spain’s LaLiga focusing on grassroots football.
Lucky number 7. Coca-Cola add final fizz to Premier League sponsor roster
September 17 – The Premier League have signed their seventh partner to complete their sponsorship. Coca-Cola GB have joined in a multi-brand three-and-a-half year deal starting January 2019.