LaLiga opens up China for its clubs with centralised social media service
February 21 – Spanish clubs are pushing deeper into China via an expanded social media presence with the help if LaLiiga.
Football Marketing
Marriot adds Man Utd ‘experiences’ for relaunched rewards programme
February 21 – Hotel group Marriott International has rebranded its Rewards programme and relaunched it with the help of a Manchester United partnership to its 120 million members.
EFL lands Thai Airways extension to cover Wembley finals
February 19 – The English Football League (EFL) has extended its partnership with Thai Airways of the EFL’s five finals, the first of which – the Carabao Cup – will be played between Chelsea and Manchester City next weekend at Wembley.
Premier League clubs sign up for sponsorship evaluation conference
February 18 – More than half of the English Premier League clubs have signed up to the first SPONSORSHIP ROI EXPOSED conference dedicated to understanding how to report the value of partnerships and sponsorship.
Man Utd keep the sponsorship wave ride going with Maui Jim deal
February 18 – They might not be needed too often in Manchester, but Man Utd are never ones to be left in the shade when it comes to sponsorship and have agreed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
Concacaf to live stream Champions League on Yahoo Sports platform
February 15 – Concacaf has taken a deeper step in live streaming with the announcement that 2019 Champions League matches will be broadcast in English on Yahoo Sports platforms, a part of the confederation’s multi-platform media-rights deal with Verizon.
PSG left red-faced after 1.4m watch Man Utd game pirated on to its Facebook site
February 14 – Already in the wars over financial fair play, Paris Saint-Germain have been left embarrassed again after part of their Champions League last-16 game against Manchester United was accidentally illegally streamed live to a global audience on social media platform Facebook
European Lotteries head for London meet at Betting on Football forum
February 14 – The European Lotteries Association (EL) has scheduled a meeting of its working group at the Betting on Football Conference at Stamford Bridge, London, March 19-22.
UEFA doubles Champions League media in China with launch on WeChat
February 13 – UEFA has expanded its digital presence in China setting up a new Champions League platform on WeChat – the Chinese multi-purpose messaging and social media app.
Mourinho back on centre-stage with his own TV show on RT
February 12 – Nice work if you can get it. Jose Mourinho may be out of a management job at club level but he is rarely out of the limelight. The former Real Madrid and Manchester United boss has landed a plum mega-million role with English-language Russian broadcaster RT.
Champions League to make live broadcast debut with Goal on Twitter in SE Asia
February 12 – European Champions League football will be broadcast via football website Goal’s Twitter account in six markets in Asia with a mix of live matches and highlights packages.
LaLiga wins case to shut down three more IPTV pirate channels in Brazil
February 11 – LaLiga has won a battle against pirate TV operators stealing live broadcast of matches in brazil with the closure of three IPTV platforms who were getting more than 1.5 million visits a month and had over 8,000 illegal subscribers.
UEFA will have its OTT broadcast platform ready for 2019/20 season, says Ceferin
February 8 – UEFA president Aleksander Ceferin confirmed that the governing body’s over-the-top streaming service should be complete in the next six months in time for the the 2019/2020 season.
Deloitte agrees USSF deal with focus on SheBelieves programme
February 8 – The U.S. Soccer Federation (USSF) has signed Deloitte as its Official Professional Services Provider and Foundational Sponsor of SheBelieves.
Man Utd, a cut above the rest with new Remington global deal
February 8 – With Manchester United having spectacularly put the dark and brooding days of Jose Mourinho’s team management behind them with an unbeaten run since Ole Gunnar Solsjaer took over, so they continue to dominate in the marketing and sponsorship race.