August 13 – Unilever brand Sure has partnered with Premier League clubs Chelsea, Manchester City and Everton in a sponsorship that will see the brand attached to real-time social mdia content reacting to key moments in each team’s matches.
By Paul Nicholson
August 10 – Qatar-owned sports broadcaster beIN SPORTS has renewed its exclusive Premier League broadcast rights deal for a further three years starting from the 2019/20 season. beIN’s rights will cover the Middle East and North Africa.
August 10 – New launch online betting firm MoPlay has signed to become Premier League Watford’s sleeve sponsor. The announcement from the fast-moving gaming business follows on from the news earlier this week that it had become Manchester United’s official global gaming partner.
August 9 – France did the double in Russia this summer, not only winning the World Cup but also beating Brazil to the top of a ranking of countries who added the most social media followers during the tournament.
August 9 – Borussia Dortmund is re-launching its club TV channel – BVB-TV – using Sportradar’s OTT platform. The channel will provide free content and a subscription service for €1.99 a month.
August 9 – They are probably the only club in the world with a fire engine manufacturer as a sponsor. Premier League battlers Huddersfield Town have signed a new partnership with Rosenbauer UK, a Yorkshire-based manufacturer of fire-fighting vehicles, appliances and equipment.
August 8 – Manchester United has agreed a sponsorship with blended Scotch whisky brand Chivas to become the club’s official global spirits partner.
August 8 – Sports agency IMG, that is rapidly expanding its broadcast capability, has launched Serie A Pass for OTT subscribers.
August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.
August 8 – Sports data and technology specialists Genius Sports has opened a new office in Lausanne, Switzerland. The company now has offices in over 20 locations worldwide including London, Los Angeles and Medellin.
August 7 – Sports agency IMG is launching itself into the broadcast market in Scandinavia with its own OTT channel Strive, that will broadcast Spain’s LaLiga and Italy’s Serie A exclusively live.
August 7 – Manchester City will have a new kit supplier from the 2019/20 season as part of a £50 million multi-club deal negotiated by parent company City Football Group.
August 7 – Manchester United has signed a multi-year global partnership with new launch mobile betting app MoPlay. The new mobile betting and gaming brand takes over from Marathonbet.
August 7 – Paris Saint-Germain are set to ditch Emirates as their shirt sponsor at the end of the upcoming season.
August 6 – Celtic have announced the highest ever shirt sponsorship deal for a Scottish club with online bookmaker Dafabet. The new agreement will run until the end of the 2025 season.