September 11 – Blockchain platform Socios.com have become Paris Saint-Germain’s Official Branded Cryptocurrency Partner and will work alongside the club to develop a blockchain strategy that the company says will bring in the next generation of fan engagement programmes.
September 10 – The English FA has unveiled shampoo brand Head & Shoulders as its first official haircare partner in a two-year deal taking the team through 2019 Women’s World Cup qualification, 2020 mens Euros qualification and potentially the finals tournaments as well.
September 7 – Premier League Tottenham Hotspur have added to social media presence in China by becoming the first English Premier League Club to launch on the country’s short video app, Douyin.
September 7 – Mexico’s Club América has joined the Hispanic rush for US brand presence and marketing dollars with the opening of office in New York scheduled for the Autumn of this year, and the hiring of Arturo de la Fuente, previously head of business development at Barcelona, to run the business.
September 7 – In what may be a world first, a blockchain start-up is working to help develop new and untapped football talent from under-developed countries through an AI-based digital marketplace.
September 5 – Spain’s La Liga is pushing ahead with its plans to take a regular season match to the US with media reports saying the first overseas game will be an all-Catalonian affair between giants FC Barcelona and Girona at Miami’s Hard Rock Stadium on January 27 next year.
August 5 – Spanish telecommunications company Telefonica will not be renewing its sponsorship deals with premium Spanish football brands Barcelona, Real Madrid or the national team.
September 3 – The Scottish FA (SFA) has renewed agreements with Adidas and retailer JD sports taking them through to the end of 2022.
August 31 – Infront has picked up the international media rights for the Scottish Professional Football League (SPFL) in a multi-season deal that covers all four leagues, the IRN-BRU Cup and the Betfred Cup.
August 31 – Sports prediction and gamification app SportsHero has become LaLiga’s exclusive Indonesian partner for the 2018/19 season, with an option to extend for a further season.
August 31 – Accumulators are one of the most exciting ways to bet on football. It is an evolving betting space that is offering new opportunities and flexibility in the football space.
August 30- Polish online currency exchange and money transfer company, Conotoxia, has secured a four-year partnership with the Wales football team, its first in the UK.
August 30 – Betway have added to their growing European football sponsorship portfolio by signing a three-year-deal to become Hannover 96’s official betting partner.
August 28 – With betting sponsorships currently scheduled to be outlawed in Italy in January, the Italian Football Federation (FIGC) has moved to open up new commercial opportunities for its clubs, allowing sleeve sponsorship position for the first time.
August 28 – With the addition of Premier League Liverpool and the Bundesliga’s FC Schalke, and UEFA Supercup Champions, Atletico Madrid from LaLiga, tyre manufacturer Falken has taken to 21 the number of clubs it has secured official marketing partnerships with in Europe.