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Football Marketing

AFC step in to beIN/beoutQ broadcast row to stream Saudi ACL games on its digital channels

By Paul Nicholson

March 12 – Football fans in Saudi Arabia will be able to watch tonight’s Champions League match involving Al Ahli Saudi FC away to Uzbekistan’s Pakhator FC legally and without having to resort to beoutQ’s piracy of BeIN Sport’s broadcast.

Read more …

Football Marketing

Lucozade Sport sign first women’s team sponsorship as England ready for France 2019

March 8 – Lucozade Sport has signed its first sponsorship in women’s football as the official sports drinks and hydration partner of the England Women’s team ahead of the France 2019 World Cup.

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Football Marketing

Gatorade expands Man City deal to include women’s team

March 6 – Just as England were celebrating their tournament win in the SheBelieves Cup in the US, one England’s top women’s teams was welcoming a new sponsor partner with Gatorade becoming the Official Sports Nutrition Partner of Manchester City Women.

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Broadcast

Mycujoo expands streaming services in Brazil and adds key staff

March 6 – Sports streaming specialist mycujoo has expanded its South American footprint with the signing of its 10th Brazilian state federation that will see up to 300 matches streamed over the next two years

Read more …

Football Marketing

Man Utd freeze Old Trafford season tickets for 8th season running

Man Utd3

March 5 – Manchester United are freezing their season ticket prices for the 2019/20 season, as well as individual match day tickets.

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Broadcast

ESPN swoops for MLS rights in South American and Caribbean

March 5 – ESPN has replaced Fox Sports as the Major League Soccer Spanish-language rights holder in Latin America and the Caribbean as part of a four-year deal until 2022.

Read more …

Football Marketing

Zoom focuses on Man City to drive international expansion

March 5 – US video communications provider Zoom has signed on to become Manchester City’s Official Enterprise Video Communications Partner in what is described as a multi-year deal. No figure has been put on the partnership.

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Football Marketing

Sunderland target football fanbase in North Korea

March 5 – Overseas branches of football clubs are nothing new but English tier-three Sunderland have gone where few, if any, have so far sought to tread.

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esports

J.League enters esports with 40 clubs to compete on Konami’s PES platform

March 4 – Japan’s J.League is the latest big league to announce it is entering the competitive esports arena with it clubs lined up to play in tournament on Konami’s Pro Evolution Soccer (PES) game. Other leagues have generally opted for the EA Sports FIFA 19 platform.

Read more …

Broadcast

Dominican Republic’s FEDOFUTBOL in groundbreaking OTT tie-up with OZ Sports

By David Owen

March 1 – The Football Federation of the Dominican Republic (FEDOFUTBOL), to which a FIFA normalisation committee was appointed last November, has agreed a deal with the production company OZ Sports covering the country’s professional football league.

Read more …

Football Marketing

Puma and Man City owner CFG sign £320m+ multi-club kit deal

By Paul Nicholson

February 28 –  City Football Group (CFG) owners of Manchester City, have signed a kit sponsorship with Puma which will see the sportswear company supply five of CFG’s clubs in what Puma says is its biggest deal ever.

Read more …

FIFA

FIFA lands Conotoxia as first local sponsor to U-20 World Cup in Poland

February 28 – Conotoxia has signed as the first local sponsor for the U-20 World Cup Poland 2019.

Read more …

Football Marketing

Keeping it in the family. Man City to make Japan debut against Yokohama F. Marinos

February 27 – Manchester City will visit Japan for the first time in the club’s history this Summer as part of their pre-season preparations and will play fellow City Football Group-owned club Yokohama F. Marinos.

Read more …

Football Marketing

Arsenal and Fantastec launch collectibles app based on blockchain and gamifiction

February 26 – Sports technology innovator Fantastec has launched an app for Arsenal fans aloowung them to own and trade genuine digital Arsenal collectibles.

Read more …

Broadcast

A$5m name game: Fox and FFA lock horns over new ‘Melbourne-ish’ franchise

February 25 – Australian club Western United’s decision to not incorporate ‘Melbourne’ in its name could cost Football Federation Australia (FFA) A$5 million in annual TV rights as Fox Sports seeks to challenge its obligation to increase future payments for the broadcasting deal.

Read more …

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