July 3 – With many European clubs back in training and looking towards pre-season marketing/training trips to foreign countries, Manchester City have announced that their two trophies – from their Premier League and Carabao Cup wins last season – will also be making a summer tour.
July 2 – Internazionale has unvelied Lvmama.com as the club’s Official China Travel Partner at a signing ceremony in the new Bellagio hotel in Shanghai, which was opened in June and is owned by the Suning Group which also owns the club.
June 29 – Unibet has secured a SEK 1.2 billion (+ €100 million) title sponsorship of Sweden’s top two leagues that will at the start of 2020 and run for six years with the option of Unibet renewing for a further six years.
June 29 – Beach Soccer Worldwide (BSWW) has signed a four-year partnership with streaming platform mycujoo that will see more than 1,500 matches live-streamed between 2018 to 2021.
By David Owen
June 29 – Nike turned the tables on arch-rivals Adidas in the latest round of Insideworldfootball’s World Cup Battle of Brands; but the swoosh brand was unable to overhaul Puma at the top of the increasingly congested cumulative table.
June 28 – Online bookmaker and gaming sponsors have been active in Germany sealing deals Bundesliga clubs before the new season start. Hertha Berlin and Eintracht Frankfurt and VfB Stuttgart have all agreed deals in the past two days.
June 28 – Premier League Liverpool have added a new international academy initiative in Asia via a partnership with PNH Soccer Academy in Hong Kong.
June 28 – Premier League Leicester City have signed a two-year sponsorship with online gaming site W88 who will become the club’s Official Betting Partner for the 2018/19 and 2019/20 Premier League seasons.
June 27 – Mexico are leading the social media World Cup with more than 9 million interactions since the start, according to social media marketing platform Socialbakers. That is a whopping 2.5 million interactions ahead of second place Germany.
June 27 – Internazionale have launched their first Inter Academy project in Australia in Brisbane in partnership with Fullshare Holdings and Sparrow Early Learning, as the Club’s Official Education Partner.
June 26 – Spain’s La Liga has sold its 2019-2022 television rights for €980 million ($1.15 billion) per season to Telefonica, an increase of 15% on the last three seasons.
June 26 – Germany’s FC Bayern has extended its partnership with Beats by Dr. Dre through to end June 2019.
By Paul Nicholson
June 25 – Saudi Arabia has responded, somewhat derisorily, to the dispute over the piracy of Russia 2018 World Cup matches, saying it has seized 12,000 beoutQ satellite decoders in the country which have been transmitting stolen sports content.
By David Owen
June 25 – Puma have taken over at the top of the table, but the story of the second round of group matches in Insideworldfootball’s World Cup Battle of Brands was a strong fightback by Nike teams.
By Paul Nicholson
June 22 – UEFA has added its voice to the fast-growing lobby of broadcasters and sports rights owners lining up against pirate Saudi Arabian sports channel beoutQ that has so far stolen feeds for every game of the Russia 2018 World Cup and rebroadcast to a middle east and north African footprint via the Arabsat satellite.