March 19 – China’s rapidly growing interest in football has seen a new twist to its sponsorship involvement with Hangzhou Wahaha Group becoming an official sponsor of the Portuguese national team and Sichuan Changhong Electric Co. becoming a sponsor of the Belgian team.
March 15 – The use of match stats in broadcast and turning the betting experience into a more immersed entertainment activity will be discussed at the Betting on Football conference, March 20-23, at Chelsea’s Stamford Bridge stadium.
March 15 – France’s leading club, Paris Saint-Germain has signed an exclusive sponsorhip and licensing rights representation deal in both China and Hong Kong with Desports, one of Asia’s leading sports marketing agencies.
March 14 – New Balance has extended its kit supply deal with FC Porto through to the end of the 2024/25, a deal that will see it supply the current Portuguese league leaders for 10 years.
March 14 – The Bundesliga is to introduce virtual advertising over its international broadcast feeds from the start of next season.
March 8 – Championing equality in all forms of life, workperson’s tools and security brand Stanley Black & Decker have announced they have extended their sponsorship of FC Barcelona, adding the club’s Women’s team to its sponsorship portfolio.
March 8 – The Europa League is widely regarded as the poorer sister of the Champions League but UEFA is taking every opportunity to promote its partnerships in the competition.
March 7 – Manchester City have signed former Premier League naming rights partner Barclays as the Club’s Official Banking & Credit Card Tour Partner in a regional deal. The Barclays logo will feature on the back of the team’s shirt during pre-season matches in the US this summer.
March 5 – The Asian Football Confederation (AFC) now has 28 of its member associations using its streaming platform that debuted in July 2016 in Bhutan.
March 2 – English Championship club Nottingham Forest, anxious and ambitious for a return to the Premier League, have announced the “biggest sponsorship agreement in the club’s history” with Italy-based sportswear company Macron.
March 2 – Manchester United have signed sports nutrition experts Science in Sport as their Official Sports Nutrition Partner in the UK and Europe.
March 2 – Polish league Ekstraklasa has teamed up with Lagardère Sports Poland to explore the next steps for the league in establishing a stronger esports presence.
March 2 – The Brazilian club market for kit sponsorship deals is hotting up. Last week Santos forced Umbro into a renegotiation of a deal signed just four months ago. This week São Paulo announced they are ditching Under Armour for Adidas.
March 1 – German football may consider ditching Monday night league games following a string of protests by fans who have voted with their feet and stayed away, according to Borussia Dortmund’s chief executive Hans-Joachim Watzke (pictured).
March 1 – IMG and Perform have named their South American joint marketing agency venture FC Diez Media. The new company will advise CONMEBOL on their commercial rights for club competitions from 2019-22.