Coke signs FIFA 18 virtual athlete Alex Hunter as brand ambassador
![](https://www.insideworldfootball.com/app/uploads/2017/09/Alex-hunter-and-Coke.jpg)
By Paul Nicholson
September 21 – FIFA sponsor Coca-Cola has teamed up with FIFA 18 video gamemaker EA Sports to sign Alex Hunter as a brand ambassador in advance of the 2018 World Cup in Russia. Don’t bother trying to work out who Hunter plays for, he only exists as a virtual athlete in the FIFA 18 game.