March 1 – Budweiser will step in to fill the official beer partnership slot of the England Senior Men’s team after Carlsberg end their 22-year association after the Russia 2018 World Cup.
February 28 – Spanish giant Real Madrid has launched its own 360° and virtual reality channel in The Dream VR app that has more than 2 million downloads in over 180 countries.
February 28 – The new eSports league being launched by video game maker Konami and Spanish-based eFootball.Pro have signed Barcelona as their first professional team to the league which will be played on the Pro-Evolution Soccer (PES) game.
February 28 – Internazionale have opened their eighth academy outside of Italy, the latest being in Beirut, Lebanon. Inter is working in partnership with Water Resources LTD Company and Sportomondo on the project in Lebanon.
February 28 – CONCACAF, who on Monday announced an expansion of their blue riband Gold Cup national team tournament, have followed up with the unveiling of a multi-platform digital media rights deal with Verizon for all its competitions.
February 27 – German fans have staged more protests about top-flight matches being staged on Monday nights when some 25,000 Borussia Dortmund supporters stayed away from this week’s fixture against Augsburg.
February 26 – Beer brand Carlsberg, a partner of the English FA for the past 22 years, will not renew its sponsorship after the end of the Russia 2018 World Cup.
February 23 – Manchester United may dominate rival clubs (excluding Barcelona and Real Madrid) on the social media platforms they are on, but they are generally not innovators in the digital arena. They didn’t even have an official YouTube channel – until yesterday.
February 22 – US-based New Balance has expanded its footprint in France’s Ligue 1, becoming the Official Kit Supplier FC Nantes in a deal that will start next season.
February 22 – The Philippines Football League (PFL), which starts its second season in March, has agreed a multi-year data partnership with Sportradar. Included in the deal is a package of integrity and fraud prevention solutions to safeguard the game in the country.
February 21 – FC Bayern München and Qatar Airways have agreed a new partnership with the airline becoming a Bayern platinum partner from July 2018 until 2023, replacing Lufthansa whose current agreement expires end June 2018.
February 21 – Agent Trump will be delighted, US broadcaster FOX Sports has unveiled a World Cup 2018 schedule of more live broadcasts than ever before and including studio coverage from the heart of the iron fist of democracy in Moscow’s Red Square.
February 21 – After just four months Brazilian top-tier side Santos have renegotiated their kit deal with Umbro, saying that the original agreement was unfair and having threatened to cancel the partnership.
February 20 – Monday night games may have become relatively commonplace in the English Premier League but in Germany fans don’t take kindly to traditions being constantly eroded.
February 20 – Arsenal have extended their shirt sponsorship with Dubai airline Emirates in a five-year deal that is reportedly worth £200 million, a record for the club.