Man City steps up its Stairmedia LED ad partnership
October 4 – Premier League holders Manchester City have announced a new partnership with Stairmedia that will increase advertising opportunities for potential partners.
Football Marketing
North Macedonia loses state lottery sponsor after gaming license withdrawn
October 3 – The Football Federation of North Macedonia (FFM) was left without one of its main sponsors after the State Video Lottery (VLT) terminated its contract less than three days after the government revoked its licenses for organising online games of chance.
Arsenal style up with Aries collection
October 3 – Arsenal has teamed up with London-based luxury streetwear brand Aries to launch a limited-edition collection featuring a range of apparel and accessories.
Is BeIN pulling the plug? Dispute over Ligue1 non-payment intensifies
October 2 – BeIN Sports and Ligue 1 are in dispute over the broadcast rights and payments for the current season in France’s top-flight football.
Man Utd Scayle up their ecommerce platform
October 2 – Manchester United have launched a new-look digital club shop just seven months on from selecting software company Scayle as their long-term e-commerce partner.
Turkish Airlines lands one-year TFF deal
October 2 – The Turkish Football Federation (TFF) has signed a one-year sponsorship contract with the national carrier Turkish Airlines.
MLS goes mobile internationally with OneFootball, including taking a piece of the business
October 1 – The MLS is taking an ownership position in mobile streaming platform OneFootball in a deal that will give OneFootball access to MLS highlights.
EA Sports renews Uber sponsorship for FC25
October 1 – EA Sports has announced a continuation of its partnership with Uber Eats for a second year, which will see Uber Eats and Uber One branding on virtual pitch-side boards for the video game maker’s new FC25 release.
Italy’s Soccerment picked for MLS Innovation Lab
September 30 – Italian sports technology company Soccerment has been selected to join Major League Soccer’s (MLS) Innovation Lab, as part of the second cohort of the league’s new tech business development initiative.
Chiliz forms agency to advise on crypto deals for sports
September 27 – Blockchain specialists Chiliz Group have launched Chiliz Sports, a sports marketing agency that will focus on creating business opportunities between the sports and crypto industries.
Verizon becomes third tournament sponsor for 2026 World Cup
September 25 – US telecoms giant Verizon has agreed a 2026 World Cup sponsorship, with the network provider named the Official Telecommunication Services Sponsor for the tournament in Canada, Mexico and the USA.
Bundesliga forced to re-auction domestic TV rights package after DAZN wins legal challenge to Sky deal
September 25 – Germany’s DFL has been told to re-auction its key domestic media rights package after a court ruled in favour of global sports streaming service DAZN in its legal dispute with the league.
A-Leagues boosts Sky NZ broadcast deal as Auckland set for debut
September 29 – Australian Professional Leagues (APL) and Sky New Zealand have confirmed that the upcoming three seasons of the A-Leagues will be available to watch exclusively on Sky.
Barclays doubles down on Women’s Super League title sponsorship
September 23 – The new company overseeing the top two tiers of English women’s football and title sponsor Barclays have agreed the biggest deal in the history of the domestic game.
Chiliz Group’s Includ3d aims to open up web3 for sports at all levels
September 23 – Sports-focussed blockchain project Chiliz Group has launched Chiliz Includ3d, the newly branded arm of the group that will aggregate its various social impact initiative.