iFOREX renew PSV sponsorship for second year
November 10 – Dutch giants PSV Eindhoven have extended their partnership with iFOREX as an Official Sponsor of the club for the 2017/18 season.
Football Marketing
Wearing the shirt. An apolitical statement?
November 9 – A sensitive row has broken out over Spain’s kit for next year’s World Cup with designers Adidas accused of scoring an own goal.
Oulala rolls out DFS platform into Africa with Safaribet Kenya deal
November 6 – Maltese-based daily fantasy sports (DFS) provider Oulala has expanded into Africa with its business-to-business solution licensing its platform to Safaribet Kenya.
Man City fuel global partner portfolio with Gatorade addition
November 7 – Manchester City has added PepsiCo’s Gatorade as a global sponsor in a multi-year deal. Gatorade will become the Club’s Official Sports Nutrition Partner. The partnership officially began last weekend.
Arsenal to add more top tier ticket options at Emirates
November 2 – Arsenal are to increase the number of premium seats by 780 at their Emirates Stadium over the next two years, boosting the overall capacity to 60,600.
China’s CCTV secures rights for 2018 and 2022 World Cups
November 2 – FIFA have concluded a five-year TV deal with public broadcaster China Central Television (CCTV) for rights to all its events starting with the 2018 World Cup in Russia, and concluding with the 2022 World Cup in Qatar.
Guangzhou Evergrande sign co-branded credit card deal with Barca partner SPD Bank
November 2 – Guangzhou Evergrande, the Chinese Super League’s leading club with seven straight league titles, is to launch a co-branded credit card in China with the Shanghai Pudong Development (SPD) Bank.
UK football dodges a bullet as government stays away from regulating gambling ads
November 1 – Fears that a government review of the on-line betting and gaming industry could result in dramatic falls advertising and sponsorship revenues for football have been averted with the government leaving this part of the gambling sector alone in a review published yesterday.
FIFA and EA SPORTS launch Global Series to culminate with eWorld Cup 2018
October 27 – FIFA is expanding its eSports presence and revamping its own World Cup competitive gaming format with the launch of The Road to the FIFA eWorld Cup which is built around the new EA SPORTS FIFA 18 Global Series.
Man City expand Asian partners with Cambodia’s Khmer Beverages
October 30 – Premier League Manchester City have added Khmer Beverages’ Cambodia Beer as its Official Beer Partner in South East Asia in a multi-year deal.
German and Colombian leagues get hooked-up with co-operation agreement
October 27 – The Deutsche Fußball Liga (DFL) has signed a co-operation agreement with the Colombian División Mayor del Fútbol Colombiano (DIMAYOR) that will see the two leagues develop joint sports, marketing and management initiatives.
beIN Sport boss Al-Khelaifi meets Swiss prosecutors over World Cup rights buy
October 26 – After being grilled for some eight hours by Swiss prosecutors, Nasser Al-Khelaïfi, the under-fire Qatari boss of beIN Sport Media who is at the centre of corruption allegations over World Cup TV rights, said he had nothing to hide and would willingly testify again.
AC Milan divorce Adidas after 20 years, Puma poised to take over kit deal
October 26 – After almost 20 years AC Milan have agreed with Adidas to end their technical sponsorship deal early at the end of the 2017/18 season.
Tebas: ‘We do not want to be colonisers’
By David Owen
October 24 – He may have kept his audience waiting at this week’s Sportel sports media and marketing convention in Monaco, but La Liga President Javier Tebas did not disappoint. Interviewed onstage for 30 minutes, as ever in his native Spanish, the man who has emerged as probably the most colourful and consistently interesting league boss in the business in recent years, since La Liga moved belatedly to a collective selling model for its broadcasting rights,
Nations League set to boost European international football by €650m, says UEFA
By David Owen
October 24 – The new UEFA Nations League is set to enhance the value of European international football matches, according to Guy-Laurent Epstein, the European football body’s marketing director.