April 16 – Premier League Huddersfield Town, who took a vital three points towards top division safety this weekend, will next year be switching the kit supply deal back to Umbro, ending their current deal with Puma.
April 15 – Tottenham Hotspur has extended its deal with online gaming brand FUN88 which stays as the club’s Official Betting Partner in Asia and Latin America.
April 13 – Scottish League 1 side Ayr United have landed a global first with their new shirt sponsor paying in bitcoin.
April 12 – Korean gaming company Nexon has become Manchester City’s official social football gaming partner in South Korea. Nexon already has a partnership with Manchester United that was signed in 2015.
April 10 – Kathy Carter is to leave her position as president of Soccer United Marketing (SUM), the commercial marketing arm of soccer in the United States, driving sales for the MLS and the U.S. Soccer Federation.
April 10 – The Women’s World Cup France 2019 has opened its sponsorship account with French chemicals company Arkema becoming the first national sponsor for the tournament.
April 9 – France’s Ligue 1 and broadcast distribution partner beIN SPORTS have signed a major TV deal in China that will see the league broadcast across terrestrial and digital channels with state broadcaster CCTV.
April 6 – The attraction of e-sports has snared another football big name. Former Real Madrid, Liverpool and West Ham star Álvaro Arbeloa is partnering with League of Legends team Origen.
April 5 – Manchester City and Tinder have turned their courtship into a multi-year partnership in a deal that will also see the dating platform connect with sister club New York City FC in the MLS.
April 4 – Manchester United fans in China will be able to apply for a club branded credit card as part of a new sponsorship agreement with Chinese banking group, PingAn Bank.
April 4 – The Austrian Bundesliga has announced and extension of their main sponsorship with sports betting company Tipico for at least two years from the summer of 2018.
April 4 – China’s Wuhan DDMC Culture Co has added a second Big 5 European league to its broadcast rights portfolio, acquiring Spain’s La Liga for the country.
March 29 – Spanish car maker SEAT has expanded its sponsorship with the Spanish Football Federation (RFEF) to encompass the men’s national team at the 2018 Russia World Cup.
March 28 – ‘Think global act local’ is an ad agency rallying cry from the 1980s but it is still relevant today in an increasingly globalised commercial and media landscape. But how far do clubs, eager for global fans and regional sponsors, go locally?
March 28 – More than 130 Palestinian football clubs and sports associations have called on German sportswear manufacturer Adidas to end its sponsorship of the Israel Football Association (IFA) over the thorny issue of Israeli league clubs based in settlements in the occupied West Bank.