August 30 – Premier League or NFL, who has the bigger, better, faster, most skilful athletes? Whistle Sports in partnership with the NFL have picked up the challenge to find out via a series of tests that pits the athletes against each other.
August 30 – Premier League Bournemouth’s main sponsor Mansion has extended its deal with the club to include the sleeve sponsorship position. The club played with the new logo on its sleeve for the first time last weekend against Manchester City.
August 29 – UEFA have secured one of their long-standing partners, South Korean car manufacturer Kia Motors, as an Official Partner for the UEFA Europa League for three seasons from the start of the 2018/19 championship through to the UEFA Europa League final in 2021.
August 29 – LaLiga’s Espanyol has agreed a six-year main sponsorship deal with Mexico’s Riviera Maya tourist destination. The deal, estimated to be worth €12 million, will begin in January 2018 running through to 2023.
August 28 – The Scottish Women’s Premier League (SWPL) has signed a three-year six-figure title sponsorship with the Scottish Building Society, the first major sponsorship support of the two division league.
August 25 – Philippe Coutinho might be the only asset in Liverpool that isn’t selling at the moment. The club has announced that it has already sold out of some replica kit items while Irish airline Ryanair has said that its selling out of seats to Liverpool and Manchester on match days.
August 25 – Manchester City’s Official Tablet and Handset partner TECNO Mobile has launched an African marketing activation that will see 13 youth players from across Africa spend a week being coached at the City Football Academy.
August 23 – Facebook Live has acquired the Indian digital streaming rights from the Asian Football Confederation (AFC) for the remaining fixtures of the AFC Cup, the continent’s second tier club competition.
August 23 – The Asian Champions League, the Asian Football Confederation’s (AFC) top club competition in the region, has attracted another sponsor to its portfolio, with Chinese bottled water brand C’estbon coming on board as an Official Supporter.
August 23 – The Qatar National Bank (QNB) has renewed its partnership with the Qatar Football Association (QFA) and the Qatar Stars League Management (QSLM) until the end of the 2022/23 season.
August 22 – The Chinese Super League has announced plans to create online football games as it searches for new sources of revenue.
August 22 – Manchester City have upgraded their one-year old regional sponsorship with pharmaceutical company Mundipharama to a global deal for its BETADINE brand.
August 21 – Spain’s LaLiga has signed a three-year regional partnership with mobile telecoms operator Zain Sudan.
By Paul Nicholson
August 18 – FanLeague, a new entrant in the pools betting market, has launched this month and is rolling out a product that looks like becoming a real contender in the pools betting business, marrying the gaming element with strong social features.
August 18 – Premier League Tottenham Hotspur have unveiled China-based smart phone and technology provider LEAGOO as the club’s Official Mobile Phone Partner in a five-year deal that starts with the 2017/2018 season.