Sportradar joins with SPARK for data initiative and streetfootballworld for CSR
May 4 – Digital technology acceleration platform SPARK, and sports data and technology giant, Sportradar, have joined up to boost innovation in sports data.
Football Marketing
Eleven secures LaLiga rights with OTT offering as Sky pulls out
May 3 – LaLiga is moving from Pay TV to OTT (over the top) in the UK after the Spanish league refused to accept an offer from Sky less than the £18 million a year deal paid in the previous cycle.
Women’s game comes of age with first Subbuteo teams sets released
May 3 – It will likely go down as a landmark moment in the continuing development of the women’s game, at least in the UK. Subbuteo is launching its first all-female team sets to co-incide with the SSE Women’s FA Cup Final this weekend.
Indonesians pick Genius Sports to revamp and drive their digital data proposition
May 2 – Genius Sports have signed a new partnership with the Football Association of Indonesia (PSSI) to manage and commercialise their official match data in real-time.
Scotiabank renews title sponsorship deals with Concacaf through to 2022
May 1 – Chivas’ victory over Toronto FC to win the club’s first Concacaf title and qualify for their Club World Cup later in the year, was the 13th consecutive title for Mexican teams in the confederation’s premier club competition.
Salah fury at Egyptian FA as lines crossed over his image rights deal with Vodafone
By Samindra Kunti
April 30 – Liverpool and Egypt star Mohamed Salah has been angered over the unauthorised use of his image, blaming the Egyptian Football Association in a dispute that comes less than two months before the World Cup in Russia.
Yadea signs on for title sponsorship of Chinese Futsal even, using its 2018 World Cup assets
April 30 – China’s football expansion beyond the 11-a-side game has a new commercial supporter with electric bike company Yadea announcing that they have become the title sponsor of the country’s elite futsal league – Sina Elite 5X5 Football League 2018.
Liverpool expand youth coaching footprint into Kunming, China
April 27 – Premier League Liverpool have announced a youth coaching project in Kunming, the capital city of SW China’s Yunnan province, that will initially provide coaching to a selection of schools.
LaLiga adds to its Nigerian growth with Big Cola regional deal
April 27 – LaLiga has expanded its sponsorship portfolio in Nigeria, a key African market for the English Premier League, with the signing of another regional sponsor, multi-national beverage company AJEAST Nigeria, the makers of Big Cola.
PSG take first French steps into pitchside digital ad replacement technology
April 26 – Paris Saint-Germain has introduced Digital Overlay technology at their Parc des Princes stadium allowing localised advertising messages to be broadcast to different geographical markets. It is the first time the system has been used in France.
FIFA drives deeper in China’s digital heartland with WeChat and manadarin microsite
April 26 – FIFA has expanded its digital media footprint in China with the launch of an official FIFA WeChat account and a microsite in Mandarin, FIFAofficial.cn, in advance of its showpiece World Cup in Russia.
Arsenal plug China’s BYD Auto into global sponsorship roster
April 25 – Premier League Arsenal has signed a global partnership with Chinese firm BYD Auto for the electric car giant to become the club’s official car and bus partner.
Qatar Airways lands on Roma shirt in time for Liverpool clash
April 24 – High flying Roma, who tonight play Liverpool in the first round of the Champions League semi-final, have announced Qatar Airways will become the club’s new shirt sponsor in a three-year deal.
Man City look to the future with kids app aimed at engaging 6-12 year-olds
April 24 – Manchester City is launching a free children’s app – Man City Kids – aimed at 6-12 year olds.
German FA opens membership doors to esports teams
By Samindra Kunti
April 23 – The German Football Association, DFB, has opened up its membership to e-sports team, limiting new entrants to those with a focus on football.