August 11 – Emirates will sponsor Paris Saint-Germain until 2019, the Dubai-based airline confirmed it will honour its agreement to the end of its term, notwithstanding the Gulf crisis that has seen the United Arab Emirates sever links with Qatar.
August 11 – A new Premier League season means a new round of club betting sponsors. Leicester City, who kick off the season against Arsenal tonight, have announced Dafabet as their Official Betting Partner. Meanwhile Midlands rival West Brom have unveiled 12BET as their first sleeve sponsor.
By Paul Nicholson
August 10 – West Ham are the most expensive club for an adult and two children to watch top flight Premier League football, costing £150 for the three-person outing. In contrast the same outing to Bournemouth would cost £44, and £47 at Newcastle.
August 10 – Emirates has extended its FA Cup title partner deal – The Emirates FA Cup – in a deal believed to be worth £9 million a year.
August 10 – Anyone expecting the football bubble to burst for premium broadcast rights will have a long wait. A survey by broadband and TV comparison website Broadband Genie found that 78% of sports subscribers would consider leaving or switching their TV provider if they lost the rights to their favourite sports.
August 9 – German carmaker Volkswagen has clinched a significant deal to become the new mobility partner of Euro 2020 saying it would use the event to showcase its new I.D. electric model.
By Paul Nicholson
August 9 – Premier League Liverpool have announced Western Union as the club’s first sleeve sponsor in a five-year multi-million pound deal. No exact figure was officially announced for the sponsorship but it is being reported in local media of being worth £25 million.
August 9 – On the eve of the first round of the 24th edition of the French League Cup, the Professional Football League has announced DIY superstore Bricomarché as the official supplier of the competition for this season.
August 9 – Championship club Brentford have expanded their partnership with the University of West London (UWL) as part of a new three-year deal.
August 8 – Ahead of the rival launches of Pro Evolution Soccer 2018 and FIFA 18, Konami announced that PES2018 is now the Official Video Gaming Partner of Spanish club Valencia CF.
August 8 – German insurance group HDI has become the shirt sleeve sponsor of Bundesliga club Hannover 96. HDI is already holds the naming rights to the club’s stadium, a sponsorship it secured in 2013.
August 7 – German carmaker Opel has extended and expanded its deal with Bundesliga side Borussia Dortmund for a another five years. Opel will have its logo on the sleeve of the Dortmund shirt and will have increased branding and marketing activation throughout the club.
August 7 – Manchester City have launched a new free digital fan engagement platform that will personalise their interaction with the club and target fans with offers and information relative to their location and interests.
August 4 – EA Sports has signed on to become an Official Partner of the English Football League (EFL), in a six-year agreement to become the league’s on-screen data partner and the first sponsor of the new digital streaming service, iFollow, that launches with the season kick-off tonight (Friday).
August 4 – The United Soccer League (USL), the second tier of US professional football, has announced an expanded 31-week season for 2018, with clubs playing 34 games.