Sportito targets Germany first in Euro roll-out of its DFS platform
August 31 – Sportito Daily Fantasy Sports is to launch its full gaming offering in Germany following the acquisition of a gambling licence from the Malta Gaming Authority.
Football Marketing
AirGoal extends China deal to first team as Uzbeks land in Wuhan in chase of 2018 spot
August 31 – The Chinese Football Association (CFA) has announced AirGoal as the new equipment supplier for China’s national team.
Aguero, Kane, Pobga and Lindelof in one-on-one challenges with NFL stars
August 30 – Premier League or NFL, who has the bigger, better, faster, most skilful athletes? Whistle Sports in partnership with the NFL have picked up the challenge to find out via a series of tests that pits the athletes against each other.
Mansion go all-in with Bournemouth adding sleeve to shirt front sponsorship
August 30 – Premier League Bournemouth’s main sponsor Mansion has extended its deal with the club to include the sleeve sponsorship position. The club played with the new logo on its sleeve for the first time last weekend against Manchester City.
Kia Motors adds to UEFA sponsorship with Europa League deal
August 29 – UEFA have secured one of their long-standing partners, South Korean car manufacturer Kia Motors, as an Official Partner for the UEFA Europa League for three seasons from the start of the 2018/19 championship through to the UEFA Europa League final in 2021.
Riviera Maya to return to front of Espanyol shirt in €12m deal
August 29 – LaLiga’s Espanyol has agreed a six-year main sponsorship deal with Mexico’s Riviera Maya tourist destination. The deal, estimated to be worth €12 million, will begin in January 2018 running through to 2023.
Scottish Women’s Premier League lands world’s oldest building society as title sponsor
August 28 – The Scottish Women’s Premier League (SWPL) has signed a three-year six-figure title sponsorship with the Scottish Building Society, the first major sponsorship support of the two division league.
Liverpool kit is flying off the shelves. So is transport to the matches
August 25 – Philippe Coutinho might be the only asset in Liverpool that isn’t selling at the moment. The club has announced that it has already sold out of some replica kit items while Irish airline Ryanair has said that its selling out of seats to Liverpool and Manchester on match days.
Man City’s Chinese mobile partner TECNO Mobile reaches out to Africa
August 25 – Manchester City’s Official Tablet and Handset partner TECNO Mobile has launched an African marketing activation that will see 13 youth players from across Africa spend a week being coached at the City Football Academy.
AFC takes first Facebook Live broadcast steps with AFC Cup in India
August 23 – Facebook Live has acquired the Indian digital streaming rights from the Asian Football Confederation (AFC) for the remaining fixtures of the AFC Cup, the continent’s second tier club competition.
AFC turns up sponsorship tap with C’estbon Champions League deal to 2020
August 23 – The Asian Champions League, the Asian Football Confederation’s (AFC) top club competition in the region, has attracted another sponsor to its portfolio, with Chinese bottled water brand C’estbon coming on board as an Official Supporter.
Qatar National Bank backs league and FA in six-year deal
August 23 – The Qatar National Bank (QNB) has renewed its partnership with the Qatar Football Association (QFA) and the Qatar Stars League Management (QSLM) until the end of the 2022/23 season.
CSL target $150m with Crazy Sports gaming deal
August 22 – The Chinese Super League has announced plans to create online football games as it searches for new sources of revenue.
Mundipharma expands Man City deal globally for BETADINE® brand
August 22 – Manchester City have upgraded their one-year old regional sponsorship with pharmaceutical company Mundipharama to a global deal for its BETADINE brand.
LaLiga adds Zain Sudan to its growing African network
August 21 – Spain’s LaLiga has signed a three-year regional partnership with mobile telecoms operator Zain Sudan.