October 3 – Seven matches into the Premier League season sponsors are still mopping up the newly created sleeve sponsorship positions on club shirts with Burnley being the latest to announce the ‘Golf Clash’ mobile game as their new partner.
October 3 – Manchester City has unveiled details for the final of its skills challenge app, SkillCity, targeted at 5-14 year olds.
October 2 – The Mexican Football Federation (FMF) has defended its tender for the rights of the Mexican national team after a controversial extension with broadcaster Televisa and TV Azteca.
October 2 – Nigerian brewer Star Lager has added Chelsea to its growing roster of football club partners. As well as the Premier League champions, Star have deals with Arsenal, Manchester City, Juventus, Real Madrid, Paris St. Germain and Barcelona.
By Mark Baber
September 29 – A joint IMG/Perform joint bid has won the commercial rights to South American confederation Conmebol’s continental club competitions – the Copa Liberatores, Copa Sudamericana and the Recopa – along with several other tournaments.
September 29 – In what is perhaps a sign of the times in football’s monied circles, the Premier League’s big six clubs are demanding a larger share of the new international television deals that will start in 2019. In the current three-year cycle clubs earn an equal £39 million annually from the aggregate £3 billion deal.
September 28 – Konami has signed a deal with UEFA Champions League to make its PES League World Tour 2018 the official UEFA Champions League eSports competition.
September 26 – Championship club Nottingham Forest have signed a one-year partnership with vitamins and supplements manufacturer Healthspan.
September 26 – American second tier league the USL has named SCG Fields as the Official Field Builder. SCG will be an official supplier for the United Soccer League, USL’s Division III, the Premier Development League (PDL) and the Super Y League.
September 25 – UEFA has wasted no time securing its first media deals for its newly announced Nations League competition with China’s Super Sports Media stepping up to acquire exclusive digital media rights to the competition in China for the 2018-19 and 2020-21 editions of the competition.
September 22- Real Madrid have renewed their shirt sponsorship deal with Dubai airline Emirates in a record value deal taking them through to the end of the 2020/21 season.
September 22 – Premier League Southampton have announced Brickhill Capital as the club’s official Asian Trading Partner in a two-year deal.
By Paul Nicholson
September 21 – FIFA sponsor Coca-Cola has teamed up with FIFA 18 video gamemaker EA Sports to sign Alex Hunter as a brand ambassador in advance of the 2018 World Cup in Russia. Don’t bother trying to work out who Hunter plays for, he only exists as a virtual athlete in the FIFA 18 game.
September 20 – MLS side LA Galaxy have linked with the Partnership for a Healthier America (PHA) to promote the charity’s ‘H20 Claro’ campaign to Hispanic communities in Los Angeles.
By Paul Nicholson
September 19 – It is one of the most important positions in FIFA if done correctly, and in the past one of the most corrupted. FIFA has appointed CONCACAF president and FIFA vice president, Victor Montagliani as chairman of FIFA Ticketing AG, the FIFA subsidiary that controls and administers the global sale of tickets for the World Cup.