May 24 – New Balance has taken over as official kit supplier for Spain’s Athletic Club (also known as Athletic Bilbao). New Balance will supply the squad with kit, training wear and equipment from the 2017/18 season in a six-year deal, taking over from Nike.
May 24 – The Chinese FA has upgraded its partnership with insurance firm Ping An in a new four-year deal that will see the firm became the main sponsor of the Chinese Super League (CSL) as well as the official financial sponsor of the national team.
May 22 – Manchester City have signed Carlsberg as their Official U.S. Beer Partner. Carlsberg, through its US distributor St. Killian, will promote initially around the Man City pre-season tour to the US.
May 19 – German Bundesliga club Schalke 04 will have an integrated chip in its replica shirts next season allowing fans to pay for services in the Veltins-Arena.
May 18 – Everton broke new ground for thie final Premier League home game of the season last Friday by streaming Snapchat social media content live to the big screens in Goodison Park using Tagboard technology, a first in the Premier League.
May 18 – Liverpool have signed a three-year partnership deal that with babywear manufacturer Joie to become the club’s first Official Family Partner and Global Baby Gear Partner. No figure was announced for the deal.
May 17 – Everton have confirmed SportPesa as the club’s new shirt sponsor in a five-year deal that chief executive Robert Elstone said is the biggest deal in the club’s history.
May 17 – CONCACAF has secured another cornerstone broadcast partner for its blue riband Gold Cup and Champions League competitions. Canadian sports network TSN has signed a multi-year rights deal for Canada that begins with the upcoming Gold Cup this July.
May 16 – The International Champions Cup are having a second shot at staging the first ever Manchester derby outside Manchester. This time the US organisers are looking to play the game at the NRG Stadium in Houston Texas.
May 16 – Newly promoted Newcastle United are swapping shirt sponsors with pay day loans company Wonga making way for online bookmaker and casino FUN88 in a three-year deal.
May 12 – TEAM Marketing has doubled broadcast revenue from France for the Champions League and Europa League to €350 million for the 2018-21 seasons. The new money comes with a new broadcaster. Telecoms giant SFR takes over from Canal + and BeIN Sports who were paying a combined €140 million.
May 12 – Premier League Everton have cleared the way for the announcement of a new shirt sponsor after the club unveiled current sponsor Chang was shifting over to a new three-year community partnership.
May 9 – Arsenal surged closer to matching Manchester United’s weekly Twitter growth this week with 52,000 new followers compared to Manchester United’s 59,500 – a timely gain matched with a rare win against them in the league. Just as Man Utd’s players are fatiguing after a long season, is the phenomenal growth rate on Twitter doing the same?
May 7 – On the eve of the week of their Congress in Bahrain FIFA have signed a new airline sponsor. Qatar Airways becomes Official Partner and the Official Airline of FIFA in a sponsorship deal that will take through to 2022 when their home country hosts the World Cup.
May 5 – The English Football Association is mulling over ending its commercial ties with betting and alcohol firms at the end of the season, says chairman Greg Clarke.