Football Marketing Archives - Page 194 of 235 - Inside World Football

VR, AR, HoloLens and holograms provide a pathway to an immersed football future

By Helen Cracknell

April 28 – It has been a long wait for Virtual Reality to live up to its billing as the next big revolutionary technology for fans to experience football matches. However the technology is there and clubs are waking up to the multiple opportunities of VR across their business, and perhaps more importantly, the opportunities of Augmented Reality and the innovations that Microsoft’s Hololens glasses will bring. The real wait is now for clubs to commit financially.

Football Marketing

Umbro add Bournemouth to Everton, West Ham and Hull kit roster

April 28 – Bournemouth have unveiled Umbro as new technical kit supplier in a club record deal. The new partnership will begin with the 2017/18 season and run for five years. Umbro replaces JD Sports.

Broadcast

Twitter break new ground with live-streaming of CONCACAF’s Champions League final

By Samindra Kunti

April 27 – Social media platform Twitter has broken into top tier football rights territory with the live-streamed final of the CONCACAF Champions League as part of their partnership with the governing body.

Football Marketing

SportPesa bets on La Liga to grow brand and stimulate talent in Africa

April 27 – Kenyan-based online gaming firm SportPesa has expanded its football sponsorships in Europe becoming the official African betting partner of Spain’s La Liga in a three-year deal.

Football Marketing

Will Toon Army mobilise on social media or will Man Utd continue to paint it Red?

April 25 – Newcastle United’s re-ascent to the Premier League will immediately catapult the club into ninth place in the Premier League social media rankings, but is it a position that perhaps reflects the under achievement of what is undoubtedly one of England’s most passionately supported clubs?

Football Marketing

BNN boost Man City mobile content in portfolio that includes Arsenal and Barca

April 25 – Manchester City has expanded its partnership with London-listed but China focussed technology, content and services company BNN. The new deal will see the club deliver coaching programmes and unique content via the Xinhua News mobile app.

Football Marketing

Facebook launches Camera Effects AR platform with Man Utd demo

By Paul Nicholson

April 24 – When Facebook boss Mark Zuckerberg launched its augmented reality Camera Effects developer platform last week at its annual developer conference last week in California, Manchester United teamed up as the demonstration guinea-pig to demonstrate the applications.

Football Marketing

KPN upgrades Eredvisie deal to main sponsorship with focus on TV connections

April 24 – The Dutch Eredvisie has signed telecommunications operator KPN in a four-year deal as the league’s main sponsor from the start of next season.

Football Marketing

Excitement Index puts Barca as top team but Real vs Bayern as top match

April 21 – Nissan has released its latest Excitement Index findings that show reveal Real Madrid vs Bayern Munich was the most exciting Champions League match this season, but that overall Barcelona top the Excitement Index Team League.

Football Marketing

Conforama signs €10m title sponsorship with France’s Ligue 1

April 21 – European furniture retail chain Conforama has signed a three-year title sponsorship with France’s Ligue 1. The deal, reportedly worth €10 million a season, will start with the 2017-18 championship and run though to the end of 2019-20.

Football Marketing

Man City Women recruit Hays as official sponsor partner

April 21 – The trend towards recognising the Women’s club game in England as a sponsorship opportunity at club level and separate to the mens team, is continuing with double title winning side Manchester City Women signing Hays as their Official Recruitment Partner. This follows the deal unveiled earlier in the week when Liverpool’s Women’s team announced Avon as their shirt sponsor.

Football Marketing

Liverpool break new ground with Avon sponsorship of women’s team

April 20 – Liverpool Ladies Football Club have signed Avon as the women’s team shirt sponsor, the first time the shirt sponsorship has been sold separately to the men’s shirt sponsorship which is currently held by Standard Chartered.

Football Marketing

Qatar Airways poised to fly FIFA financial rescue mission

April 12 – After struggling to find fresh commercial sponsors in the wake of the corruption probe that brought the organisation to its knees, Fifa is set to seal a major partnership with Qatar Airways within weeks, agency reports have quoted unnamed sources as saying.

Football Marketing

Twitter: Man Utd break weekly record as Chelsea continue to outgun Arsenal

Twiter spat

April 11 – Manchester United broke their own impressive Twitter record this week putting on a massive 95,700 new followers, a weekly record for this season. It was also another good week for Chelsea who continued their weekly twitter dominance of Arsenal with their own season record 67.200 new followers.

Football Marketing

AC Milan flies high with Emirates A380 aircraft branding

April 10 – AC Milan may be struggling to finally get the sale of the club to Chinese investors off the ground, but main sponsor Emirates is having no such problem with its involvement with the club, unveiling an A380 aircraft sporting a special AC Milan livery at Milan Malpensa International Airport.