Hannover 96 builds for the future with Heinz von Heiden renewal
December 8 – Hannover 96, battling to return to former glory and the Bundesliga’s top tier, has renewed its main sponsorship with house builder Heinz von Heiden Massivhäuser.
Football Marketing
Nike extend England kit sponsorship to 2030 in £400m deal
December 7 – Nike is set to extend its kit deal with England for a further 12 years. The deal with the FA is said to be worth £400 million and is a small increase on the previous deal.
Twitter table: Liverpool edge Chelsea for third spot
December 6 – Weekly Twitter growth again held strong across the Premier League with the top four clubs of Manchester United, Arsenal, Liverpool and Chelsea all adding impressive numbers and leaving Manchester City a little bit behind, nursing the headaches of lower numbers and loss in the league.
PSG target Indonesia with Bali United academy hook-up and Multistrada deal
By Samindra Kunti
December 5 – France’s Paris Saint-Germain will open a football academy in Indonesia in co-operation with local club Bali United. Bali will run the academy and tire maker Multistrada Arah Sarana will be the main sponsor.
Chelsea and Arsenal go head-to-head on Instagram, Burnley show signs of life
December 2 – New Instagram followers to Premier League clubs increased again this week, though only marginally to 282,000 from 276,000. There are now more than 42.8 million Instagram followers to Premier League clubs.
Man City dial in TECNO Mobile with global deal
December 2 – Manchester City have added Chinese-based mobile phone brand, TECNO Mobile, as a new global partner. Described as a multi-year deal, no amount for the sponsorship was announced.
LaLiga cuts new global sponsor deal with Stihl
December 1 – Spain’s LaLiga has added another new global sponsor. Although no amount was announced for the deal, La Liga said it now expected to earn €70 million from sponsorship this year, more than double its annual sales of previous years.
Bundesliga merchandise sales hit record €243m
December 1 – Merchandise sales of Bundesliga clubs increased by €17 million to €243 million in the 2015-16 season, according to PR Marketing’s 19th Fanartikel-Barometer.
Twitter stats: Chelsea edge Liverpool again, but gap to Arsenal keeps growing
By Paul Nicholson
November 28 – Growth in new twitter followers this week across the Premier League is up to 0.42% from 0.37% last week – or in real terms from 166,700 to 187,300. Manchester United still top the weekly table but Chelsea are gently showing a return to form and favour after a halving of weekly gains from 12 months ago, due to a drop in form and the unsavoury antics of former manager Jose Mourinho.
Jiangsu lose CFA Cup, Suning open Nanjing store trading on Inter and Jiangsu brands
By Paul Nicholson
November 28 – Suning Sports, owners of China Super League club Jiangsu Suning and majority owners of Italy’s Internazionale, opened its flagship retail store in Nanjing’s Olympic Sports Centre. The store sell merchandise from both clubs and offers entertainment based experiences as well as retail.
Liverpool surge on Instagram as Man Utd hammer away on Facebook
November 25 – The growth of new Instagram followers to Premier League clubs in the week to November 20 has remained steady with another 276,000 plus sign-ons matching the previous week. What is emerging is a pattern of the biggest clubs putting on huge numbers of followers, in contrast to the 12 lowest ranked clubs adding less than 2,000 followers each.
Poki teams with Cosi to launch Pelé app game on web platform
November 24 – The hit game Pelé: Soccer Legend, available via an app, an now be played on the web following a deal between cross-platform game publisher Poki and game maker Cosi Games.
PSV add iFOREX to sponsorship roster
November 23 – Dutch champions PSV Eindhoven have signed online trading company iFOREX as their Official Sponsor and Official Trading Partner, no figure has been released for the deal.
Chelsea edge ahead of Liverpool in Twitter table, Burnley hit rock bottom
November 22 – Overall across the Premier League tweets are up this week as players returned from international duty, but total followers were actually down by 8.5% from last week’s increase of 182,000 to 167,000 this week.
Digiturk secures Turkish Super League TV rights in $3bn 5-year deal
November 22 – Digiturk, the Turkish digital TV platform has retained the broadcast right to the Turkish Super League in a $3 billion five year deal – $600 million a year – that is almost double the previous amount Digiturk paid in 2010 in a one-year deal that was extended for three years in 2011.