September 19 – Real Madrid vs Sporting was the most exciting match of last week’s Champions League fixtures, almost twice as exciting as the second placed match – Legia Warsaw vs Dortmund – where the fans perhaps became a little overheated as Dortmund (with a strong Polish support in Germany), hammered the Polish champions 6-0.
September 16 – Gillette has upgraded its regional sponsorship of FC Barcelona to become a global partner in a new three-year deal.
September 16 – German pay-TV sports network Sky Deutschland has announced it will add a new web channel that will focus on video content, skysport.de.
September 14 – This is real but the concept is a little surreal. Chinese firm UBTECH have become the first Official Robot Partner of Manchester City.
September 15 – Gaming console manufacturer PlayStation has launched its fourth season of sponsorship of the English Schools’ FA and the PlayStation®Schools’ Cup, the biggest grassroots football competition in England.
September 14 – Manchester United again dominated the Twitter weekly ranking gaining with Arsenal in second place and passing the 8 million total follower mark.
September 14 – Manchester United has announced that its #ILOVEUNITED fan events will be staged in 10 locations over the 2016/17 season with a focus on Asia, but with new locations in the US in Los Angeles and in Sao Paulo, Brazil.
September 13 – UEFA Champions League sponsor Nissan have released their second annual Nissan Excitement Index for the start of group matches this week. The research finds that in Britain, Leicester City’s debut tomorrow in Brugges is the most anticipated ahead of this season’s group stage start (58%).
September 8 – Manchester United have upgraded regional partner Apollo Tyres into their ‘Global Tyre Partner’ in a new three-year deal.
September 8 – Premier League Stoke City has signed sports digital agency Rippleffect to rework its digital platform including the club’s main website (stokecityfc.com) and online retail store (scfcdirect.com).
August 7 – With the international break it might be reasonable to assume a drop-off in Twitter activity, and in terms of tweets across the Premier League that was the case with the total number dropping to 2,412 against 6,214 the previous week. But the number of new Twitter followers across the league was up.
September 5 – The Asian Football Confederation (AFC) has added a second new sponsor partner in a week in the form of UAE Exchange, a global remittance, foreign exchange and payment solutions provider.
UAE Exchange has signed on for a five-year deal with the AFC who last week added Swiss watchmaker Tag Heuer to its sponsorship portfolio agreeing a four-year deal for the AFC’s national competitions including the 2018 FIFA World Cup Asian Qualifiers Final Round (that starts tonight),
September 1 – Swiss watchmaker Tag Heuer has expanded its sponsorship portfolio into Asia agreeing a four-year deal with the Asian Football Confederation (AFC). It will become the Official Timekeeper & Official Watch of the AFC’s national competitions including the 2018 FIFA World Cup Asian Qualifiers Final Round (that starts tonight), the 2018 AFC Women’s Asian Cup and the AFC Asian Cup in 2019.
September 1 – Manchester City has expanded its regional sponsorship agreeing an ‘Official Beer Partner’ deal with Nigeria’s Star brand, owned by Nigerian Breweries.
August 31 – Manchester United’s rate of Twitter growth slowed last week against the previous week, from 85,000 new followers to 70,500. In contrast Manchester City grew their weekly new followers to 22,100 and can be expected to grow again on the back of exciting Premier League performances.