MLS sponsorship hits record $665m in 2024
December 9 – Major League Soccer (MLS) has continued to build its sponsorship revenues, hitting a record $665 million in 2024, uncovered by research courtesy of Sponsor United.
Football Marketing
PUMA and Man City launch fan-led AI kit design platform for 2026/27 club strip
December 9 – Global sportswear brand Puma and Manchester City have unveiled an innovative AI-powered kit design platform, giving fans the unprecedented chance to design the club’s official Third kit for the 2026/27 season.
Argentine FA takes its world champion team to conquer the metaverse
December 9 – The Argentine economy is in meltdown however the Argentine Football Federation (AFA) has never had so much success, and that looks to continue as they are about to step into the Metaverse.
Germany’s Bundesliga busts the €1bn barrier for domestic broadcast rights
December 6 – The DFL Deutsche Fußball Liga has beaten its budget with its latest media rights tender, surpassing the €1 billion mark per season for German-language broadcasting.
Saudi web of sponsorships has ‘reshaped the sports world’, says report
December 5 – Saudi Arabia’s network and influence in global sports and football keeps growing. With the Arab kingdom’s coronation as host of the 2034 World Cup just days away, a new report details a web of Saudi sponsorship deals, but cautions that good governance could suffer as a result.
TIM signs 2-year premium partnership with Juve
December 5 – Juventus have signed a new two-year deal with Italian telecoms giant TIM, which will see the mobile provider become a premium partner of the club until 2026.
Hong Kong FA powers its sponsor roster with ChargeSpot deal
December 3 – The Football Association of Hong Kong (HKFA) has announced a new sponsorship agreement with ChargeSpot, a shared power bank provider, to support the national team for the 2024-25 season, serving as HKFA’s Official Power Partner.
Al-Ittihad score a commercial brace with new club shop and VW shirt deal
December 3 – Al-Ittihad, the nine-time winners of the Saudi Pro League and current league leaders by two points after 12 games, are also enjoying a good season off the pitch, having recently announced two noteworthy deals.
Monaco tourist board harnesses youth ASM’s youth teams to promote principality
December 3 – AS Monaco and the Monaco Government Tourist and Convention Authority have extended their partnership, with the Visit Monaco brand now set to feature on the kits of the club’s Academy teams.
Le Classique piracy highlights fundamental issue facing LFP’s broadcast deals
December 2 – Illegal streams of professional football have long been a thorn in the side of broadcasters. In France that has been taken to a new level according to stark new findings presented by LFP Media, the commercial entity of the Professional Football League (LFP).
Wrexham lead EFL into Cosm’s ‘shared reality’ venues in LA and Dallas
November 28 – CBS Sports and Cosm have announced that six English Football League (EFL) matches will be presented in ‘shared reality’ at Cosm’s immersive entertainment venues in Los Angeles and Dallas.
Saudi Pro League partners with OneFootball to boost international profile
November 28 – The Saudi Pro League (SPL) has begun a content partnership with streaming platform OneFootball. The SPL will share official video and editorial content on the OneFootball platform, aiming to bring more international fans closer to the league and its action.
LFP on-boards Genius Sports data and tracking systems for betting and broadcast partners
November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
Nemiroff add Everton to Villa and West Ham sponsorships
November 27 – Everton have signed with Ukrainian vodka company Nemiroff on a multi-year deal which will see the brand continue their aggressive move into the English football sponsorship market by tallying their third Premier League deal this month.
Premier League drops IMG to bring international media production in-house
November 25 – The Premier League is taking its media operations business in-house, ousting long-term broadcast partners IMG.