Spurs tune up for new season with Aussie broadcast deal
July 26 – Premier League Tottenham Hotspur have built on their pre-season tour to Australia with the signing of a three-year deal with Australian broadcaster Foxtel.
Football Marketing
Manchester United add TAG Heuer to global partner roster
July 25 – Swiss watchmaker TAG Heuer, official sponsor of Spain’s La Liga and England’s Premier League, has expanded its footprint announcing it is the Official Timekeeper and Global Partner of Manchester United.
CAF signs ‘milestone’ deal with Total as new main sponsor
July 22 – The Confederation of African Football (CAF) has signed a new main sponsor for its top 10 club and national team competitions for the next eight years. The new deal with French oil and gas company Total will begin with the 2017 Africa Cup of Nations finals in Gabon.
Barca, Bayern and Real are good value. Arsenal, Chelsea and Liverpool are rip offs
By Paul Nicholson
July 21 – English Premier League fans are getting ripped off when it comes to buying tickets, compared to their continental neighbours. The findings come via an analysis by KPMG’s Football Benchmark team which show Barcelona, Bayern Munich and Real Madrid give the best value for money in Europe’s football elite.
Man Utd oil the sponsor wheels in China as Jose prepares for Pep
July 20 – Manchester United, in China for pre-season matches against Borussia Dortmund and Manchester City as part of the International Champions Cup, have taken the opportunity to reinforce both their commitment to China and to new sponsor partner Gulf Oil, at an event in Shanghai.
Spurs tread new Korean deal with Kumho Tyre
July 20 – Premier League club Tottenham Hotspur have announced Korean manufacturer Kumho Tyre as the club’s Official Tyre Partner in a two-year sponsorship that starts with the 2016/17 season.
Man Utd in the money with Virgin in UK sponsor deal
July 18 – Premier League Manchester United, about to embark on a money-making tour to China with their big spending manager Jose Mourinho, have announced a partnership with Virgin Money who will become the club’s Official Retail Financial Services Partner in the UK.
La Liga winds up its sponsor sales with Tag Heuer addition
July 15 – Spain’s La Liga has added watchmaker Tag Heuer as the league’s official timekeeping partner. La Liga is the latest premium league property to be added to the firm’s sponsorship roster, having added England’s Premier League in April.
Nike’s Ordem 4 ball is kicked into play for CONCACAF Champions League
July 14 – Nike’s summer of success has continued with the unveiling of its Ordem 4 ball as the Official Match Ball for the 2016/17 Scotiabank CONCACAF Champions League.
Crystal Palace US tour match in Cincinnati to be live-streamed on Facebook
July 13 – Premier League Crystal Palace, currently on pre-season tour in the US, will have their second of three friendly matches streamed live on Facebook.
Barca kill Messi-to-Chelsea rumours and call on fans for social media support
July 12 – Barcelona have stepped up their support for under-fire superstar Lionel Messi by saying he will not be transferred and has been discredited by the Spanish judicial authorities.
Barcelona to launch mobile video game. Messi will be playing
July 12 – Spanish giant Barcelona have announced a new mobile game that is in development with Hugo Games, an interactive entertainment developer and publisher.
PSG take French-style to West Hollywood with pop-up shop
July 12 – French champions Paris St-Germain, who are heading to the US for pre-season International Champions Cup matches this month, have announced they will open a pop-up shop in Los Angeles with Parisian boutique Colette.
Brand Messi takes revenue hit as EA Sports drops him from FIFA 17 cover
July 11 – Being a convicted tax fraud with a custodial sentence hanging over your head is bad for business, just ask Lionel Messi and his father Jorge. The FIFA, Argentina, and Barcelona golden boy – winner of five Ballon d’Or world player of the year awards – has been dropped from the cover of the upcoming FIFA 17 video game packaging.
Nike puts the predatory boot into adidas’ football dominance
July 11 – In the battle of the appareil brands US firm Nike is claiming major summer success over its European rival adidas at both the Copa America Centenario and the European Championships.