August 2 – The English Football Association (FA) has extended its long-term global partnership of the FA Cup with Emirates for a further four years, that will see the world’s oldest domestic cup competition continue to be called the Emirates FA Cup until 2028.
August 2 – The Croatian Football Federation (HNS) has partnered with SuperSport and Croatian Telecom to launch the SuperSport HNL Fantasy game for the season 2024/2025. Players can register to play in the game for free.
The new season of the SuperSport HNL kicks off today.
August 1 – The Hellenic Football Federation (EPO) has renewed its partnership with US-owned ticket agency Ticketmaster.
July 31 – Manchester United have launched a new fantasy football game, Fantasy United, for the 2024/25 season.
July 31 – The Bulgarian Football Union (BFU) has signed a two-year partnership agreement with the bookmaker Elitbet. Who will become the main sponsor of the third tier of Bulgarian football.
July 30 – Online bookmaker Betway, who last week agreed a sponsorship with Manchester City, has also unveiled its title sponsorship of South Africa’s Premier Soccer League (PSL).
July 30 – Brazilian Serie A side Corinthians have secured a new front-of-shirt partnership with betting site Esportes da Sorte until 2027, as they join forces with yet another gambling firm in the wake of VaideBet’s early exit last month.
July 30 – Botev Plovdiv has concluded a partnership agreement with the Municipality of Primorsko. The popular Black Sea resort and the second largest city in Bulgaria, becomes the official tourist partner of the club.
July 30 – Champions League holders Real Madrid have announced a new partnership with Orange which will see the operator become the club’s official national telecommunications partner in a three-year deal.
July 30 – AS Monaco have agreed a one-year deal for the coming season with Monegasque cutting and machining company FOM Industrie.
July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.
July 26 – Qatar-owned broadcaster beIN Sports asked for every player in France’s Ligue 1 next season wear a Visit Qatar badge on their shirt for games shown live.
July 26 – Bulgaria’s CSKA Sofia has signed two partnership contracts in two days. Bulgaria’s most titled club will partner with the technology company Barin Sports, which will provide player data, as well as H2O spring water. Both companies are Bulgarian.
July 26 – Romania’s Dinamo Bucharest have named bookmaker Superbet as the club’s new main sponsor.
July 25 – IMG has won the broadcast production contract for the Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) in a five-year partnership that will see it produce matches for the Roshn Saudi League (RSL), King’s Cup, and Saudi Super Cup, starting from the 2024-25 season.