By Mark Baber
November 27 – Danone’s one-season sponsorship of La Liga taking them to the end of the 2015-16 campaign, has been confirmed. The deal will see the food and dairy products company become an official supplier of Spain’s top two leagues.
By Samindra Kunti
November 26 – French Ligue 1 side Olympique de Marseille have partnered with video messaging application Snapchat in a bid to up their social media presence.
By Samindra Kunti
November 23 – UEFA have announced France’s national postal service La Poste as the official operator for postal, parcel and express delivery services for UEFA EURO 2016.
By Paul Nicholson
November 23 – A new betting platform with a social twist has launched offering punters access to what the tipsters are recommending, as well as the ability to share their own tips and go head-to-head with friends to see who is the biggest winner each week.
November 20 – Daily fantasy football platform Oulala.com, which launched its first English language game last month, has secured its first partnership with a Premier League club becoming the Official Fantasy Football Partner of high flying Leicester City.
November 19 – Premier League club Liverpool have ramped up their Christmas merchandise programme with the launch of what is calling its ‘Signature Collection’ – a limited edition selection of garments and luxury leather accessories.
November 18 – Liverpool have teamed up with club sponsor Standard Chartered to support the Positive Living Around the World campaign, designed to promote education and reduce stigma around HIV and AIDS ahead of World AIDS day on 1 December 1.
By Mark Baber
November 18 – German discount supermarket chain Lidl, which has been rapidly expanding its operations in the UK, has signed partnership deals with The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a major deal that lasts until 2018.
November 17 – Premier League Liverpool have broken the 5 million Twitter follower barrier and are celebrating with a competition for fans to be become the club’s new number 5 for one game only.
November 13 – Premier League football has mirrored an overall trend of a slight drop in activity in recent weeks. But Man Utd continued their inexhaustible assault on the summit of being the English club with the most twitter followers, having overtaken Chelsea and are now chasing down Arsenal.
November 13 – Premier League Tottenham Hotspur have extended their long-term deal with Carlsberg. The brewer will continue as the Club’s Official UK Beer Partner for another three seasons.
By Mark Baber
November 12 – CK Hutchison Holdings Limited’s Three-branded Irish telecoms business announced on Wednesday the renewal of its partnership with the Republic of Ireland football team and the Football Association of Ireland (FAI), pledging support to Irish football until 2020 in a deal worth €8.9 million.
November 10 – Manchester United have added to their global sponsorship roster announcing a multi-year global partnership with newly launched luxury designer footwear brand, HEROES.
By Mark Baber
November 6 – The Council of Southern Africa Football Associations (COSAFA) has officially launched the 2016 edition of the COSAFA Cup with the announcement that Castle Lager will return as title sponsor of the tournament for the next five years.
By Mark Baber
November 5 – French-based telecoms company Orange has renewed its partnership with Paris Saint-Germain for another three years.