By Mark Baber
May 5 – The Premier League’s new ‘clean brand’ strategy took a big step forward as Carling was announced as Official Beer Partner of the Premier League in a new deal which will cover the three seasons from 2016/17 to 2018/19.
By Paul Nicholson
May 4 – Leicester City’s meteoric rise from the Premier League’s relegation zone to championship winners over the past 45 games has seen a similar rise in the club’s social media, propelling it into the big league of social media engagement.
By Mark Baber
April 28 – The board of one of Turkey’s biggest clubs – Galatasaray FC – have terminated their kit sponsorship deal with Dumankaya Construction for seemingly pro-Erdogan government reasons. The company’s owners have been listed as suspected of having provided charitable donations to the moderate Islamic, US-based, Gülen Movement.
By Matt Scott
April 27 – The most unusual Premier League season in the competition’s 23-year history has made the commercial messaging markedly easier for executives selling sponsorship inventory around the world’s most popular domestic football competition.
By Matt Scott
April 27 – Tag Heuer has become the Premier League’s Official Timekeeper in a three-year deal announced simultaneously in London and Hong Kong. No official value for the deal was released but one estimate reckons it to be worth £7.3 million per season.
April 27 – German club SC Freiburg who currently lead 2. Bundesliga will have a new main and short sponsor next season, whether they make it to the top flight or not.
By Mark Baber
April 26 – Whilst on the pitch, FC Bayern are within sight of a Bundesliga, German Cup and Champions League treble, off the pitch the club have signed a new partnership with American multi-national consumer goods company Procter and Gamble.
By Samindra Kunti
April 25 – One of the longest running shirt sponsorships in European football comes to an end this summer when for the first time in 33 years Philips won’t be the brand on PSV Eindhoven’s shirt. Philips’ sponsorship will be replaced by Energiedirect in a three-year deal worth €18 million.
By Tom Parsons
April 21 – Stoke City have entered into a six-year sponsorship agreement with bet365 which will see the Britannia Stadium become the bet365 stadium, and announced plans to extend the ground.
April 21 – As Manchester United closed to within a point of Arsenal in the race for Champions League qualification, the club announced an extension of its Swissquote global sponsorship.
By Mark Baber
April 19 – The announcement that Wolverhampton Wanderers have agreed a deal with US headquartered payday lender Dollar Financial for their Money Shop brand to be the club’s main sponsor has stirred up controversy, with two local MPs and the heads of two local councils writing to the club’s chief executive Jez Moxey asking him to reconsider the deal in the interests of supporters and constituents.
April 18 – Italy has been selected by football’s law-makers as the first major league to test technology for video replays.
By Mark Baber
April 15 – Southampton FC has agreed a 7-year partnership with US-based global sports brand Under Armour which will come into effect on July 1. No figure was announced for the deal.
April 14 – For the first time, Germany’s cartel office has approved a plan to stop any one single pay-TV broadcaster from buying up live television rights for top-flight games, mirroring the UK where Sky and BT Sport share Premier League live coverage.
April 14 – Premier League Swansea has commissioned digital agency Rippleffect to overhaul its official web platform with a re-launch planned for the start of the 2017/18 season.