Man Utd team with Aon for affinity product into Pakistan market
April 8 – Manchester United have extended their partnership with insurance giant Aon into the Pakistan market with an insurance affinity programme, the first in the region.
Football Marketing
Twitter ranking: Man Utd on the charge with record gains over Arsenal and Chelsea
By Paul Nicholson
April 2 – In the week to March 27, Manchester United more than doubled their average weekly gain in Twitter followers over closest rivals Arsenal and Chelsea.
TEAM extends exclusive UEFA club rights in 9-year deal
March 31 – UEFA has renewed its exclusive marketing deal with TEAM Marketing for a further six seasons from the end of the 2014/15 season. It has an option to extend for a further three years if it meets performance criteria.
Turkish Airlines set to land 3-year €150m Champions League sponsorship
By Mark Baber
March 27 – Turkish Airlines has announced to the Istanbul Stock Exchange that it intends to add the UEFA Champions League to its list of football sponsorships. The value of the three-year deal has not been revealed, but current Champions League sponsor packages are currently between €55-65 million per season.
Brazil World Tour kicks off on Copa90 opening new channel for rightsholders
March 26 – Copa90, the digital football network, will showcase a new broadcast distribtuion option for rightsholders and sports-sponsor brands at the Stade de France tonight when the Brazil World Tour kicks off.
Spanish clubs demand bigger share of TV cash but hold off on strike
March 26 – Spain’s 42 professional clubs have put strike plans on hold in order to give authorities more time to draw up proposals for a collective bargaining agreement for TV rights.
Man Utd march on as Twitter gap opens over Liverpool and Man City
By Paul Nicholson
March 23 – Premier League Twitter stats for the week ending Friday March 20 show no change in the top five positions of clubs ranked by new followers. Manchester United continue top the table, 7,000 new followers ahead of Arsenal and Chelsea, with Liverpool fourth and Manchester City trailing in fifith.
Cobra Energy Drink thirsts on Liverpool brand for Myanmar launch
March 20 – Premier League Liverpool, which earlier this week announced it had added a Malaysian fixture to its 2015 pre-season tour schedule, has announced a further expansion in the south-east Asia region with the launch of a regional partnership with Cobra Energy Drink, which sees the brand become the Official Energy Drink of Liverpool FC in Myanmar.
CSKA Sofia spread net to Western Europe in search for sponsor
By Alexander Krassimirov
March 19 – The beleaguered president of Bulgaria’s CSKA Sofia, Alexander Tomov, has said he is now in negotiation with companies from Western Europe as Bulgarian firms can’t afford the price of a major club sponsorship.
Red Star Belgrade banks on €20m Gazprom deal to keep it in top tier
By Jaroslaw Adamowski
March 19 – Red Star Belgrade is close to finalising the negotiation of an extension to its Gazprom sponsorship, valued at more than €20 million over a five-year term.
Rooney home video proves a 2.34m knock-out on Youtube
By Mark Baber
March 16 – The release of a video clip by The Sun newspaper, showing England and Manchester United captain Wayne Rooney apparently knocked out whilst engaged in a boxing match with former team-mate Phil Bardsley, is largely being treated as a private matter and a hook for various one-liners.
Twitter rankings: Man Utd spank their City neighbours, Chelsea remain chirpy
By Paul Nicholson
March 16 – Manchester United continued their dominance of the Premier League Twitter chart for the fourth consecutive week, putting on more than 44,000 new followers, more than 7,000 more than nearest rivals Chelsea and Arsenal.
Traffic signs Allstate to 2015 Gold Cup sponsor roster
March 13 – Allstate Insurance Company has signed on as the Official Auto, Life, Home and Retirement Insurance Sponsor 2015 CONCACAF Gold Cup. Already committed to soccer sponsorship in the US, this is the first time Allstate has stepped up to a regional partnership.
Maxxis joins Scotiabank on CONCACAF Champions League roster
March 4 – Traffic Sports has signed a new sponsor for the Scotiabank CONCACAF Champions League. Maxxis joins the roster as Official Tire Sponsor for the competition which is now into its quarter final stages.
Man City take on Chelsea in battle for Japan’s hearts, minds and money
By Paul Nicholson
March 3 – City Football Group (CFG), owners of English Premier League club Manchester City, have taken their next steps in Japan with the opening of a Tokyo office for its City Football Japan subsidiary.