United Airlines get into bed with Wrexham as Welsh club plans US pre-season
May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.
Football Marketing
Derbystar gets the Bundesliga ball rolling for next season
May 22 – Derbystar have released the official match ball for Bundesliga and Bundesliga 2 ahead of the 2024/25 season.
Chase provides low-income support for coach training via Britain’s four home nations
May 22 – Online bank Chase and the four British ‘home’ nations have teamed up to support aspiring coaches from low-income backgrounds by funding 2,900 introductory qualifications and 85 professional coaching bursaries across England, Northern Ireland, Scotland, and Wales.
LFP Media targets international broadcast growth with 5-year Infront deal
May 22 – Infront has agreed a five-year representation deal with LFP Media for international broadcast rights to France’s Ligue 1 and Ligue 2 across Europe, Asia, and Oceania.
Palms Bet doubles up on Levski sponsorship and forgoes €650k of fees
May 22 – Palms Bet, the main sponsor of Bulgaria’s Levski Sofia, is set to more than double its sponsorship payments to the club, according the bookmaker’s owner Milo Borisov (pictured).
Flamengo set to agree doubling of Pixbet sponsorship
May 21 – Brazilian giants Flamengo are closing in on the renewal of their partnership with bookmaker Pixbet in what will be the club’s biggest-ever sponsorship.
Aston Villa confirm Adidas for new multi-year kit deal beginning next season
May 21 – Aston Villa have confirmed that adidas will be the club’s new kit partner from the 2024/25 season onwards. Adidas will replace Castore for Villa’s debut season in the Champions League.
Betano renews Benfica shirt sleeve sponsorship for further three seasons
May 20 – Online bookmaker Betano has renewed its sleeve sponsorship with Portgual’s Benfica for a further three years.
Signed napkin that secured Messi’s move to Barca sells for $965,000 at auction
May 20 – A white paper restaurant napkin that formally linked a young Lionel Messi to Barcelona was sold at a Bonhams on-line auction on Friday for $968,600.
Capelli lands league-wide USL Super League kit deal
May 17 – The USL Super League have announced a new long-term, league wide uniform and apparel partnership with Capelli Sport, as the league expands its portfolio of brand partners as it establishes itself as tier one women’s professional league in the US.
Lucozade make Bellingham the face of ‘Bring the Energy’ campaign
May 15 – Jude Bellingham has partnered with Lucozade on a multi-year deal which will see the Real Madrid star become the face of a new multi-million pound ‘Bring the Energy’ TV campaign.
Betano supports Argentina launch with league naming rights
May 15 – Kaizen Gaming brand Betano has become the title sponsor and exclusive betting partner of the Argentina Football Association’s (AFA) Liga Profesional de Fútbol.
Betfair expands into Brazilian market with record Vasco da Gama shirt deal
May 14 – Brazilian club Vasco da Gama has signed a new main sponsorship with Flutter Entertainment online betting brand Betfair.
Football fans are 11% more loyal to brands than non-football fans, finds SAP Emarsys research
May 14 – Football fans are the most loyal consumers a brand can have, according to research by data marketing specialists SAP Emarsys.
GolTV put under pressure to pay rights fees in Ecuador as players go unpaid
May 13 – GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, faces losing its lucrative contract as a 15-day countdown begins for them to pay clubs outstanding rights fees.