BetVictor puts money on Chelsea to build new accounts and brand
June 24 – Premier League champions Chelsea have announced Gibraltar based sports betting firm BetVictor as their global betting and gaming partner.
Football Marketing
Spurs launch new mobile app globally
June 23 – English Premier League club Tottenham Hotspur has launched a new club app – Spurs Go – which will provide on demand video as well as the club’s Match Centre and social hub.
New Balance kicks on with new boots and Porto kit launch
June 22 – New Balance has continued its football expansion with the launch of the new 2015/16 FC Porto home kit as well as the global debut of the clothing company’s first football boots, the Visaro.
Man Utd crash through 100m social connections barrier
By Paul Nicholson
June 22 – Premier League social media giants Manchester United have broken yet another record, storming through the 100 million connections threshold when all accounts are aggregated.
Can the PL new boys slay the Man Utd, Chelsea and Arsenal twitter giants?
By Paul Nicholson
June 20 – Will the Premier League new boys have their work cut out in the Twitter rankings in the same way that they will have to battle for points for Premiership position, and most likely survival?
Romanian federation secures Telekom as new lead sponsor
By Jaroslaw Adamowski
June 19 – Romania’s football federation FRF has inked a contract with local telecommunications company Telekom Romania which will become the main sponsor of the country’s national team.
Video-led gambling service targets females with new user interface
June 16 – Digital developer Chroma Sports has built a new user interface for the launch of new TV and online gambling service Win Cash Live.
Baskin-Robbins activate Liverpool deal with Indonesia promo
By Tom Parsons
June 12 – The largest chain of ice-cream specialty shops, Baskin-Robbins, are giving Liverpool fans in Indonesia the chance of a lifetime this summer to celebrate the Merseyside club visiting Southeast Asia on their pre-season tour.
Jarritos brings sponsorship cheer to Gold Cup roster
June 11 – After a traumatic two weeks, it is almost business as usual at CONCACAF. Today national teams qualified for the Gold Cup announced their provisional 35 player rosters for the July tournament. While on the commercial side the confederation for north and central America and the Caribbean announced a new Gold Cup sponsor.
Joma expands to French ligue 1 with Toulouse deal
By Jaroslaw Adamowski
June 10 – Spanish sports apparel brand Joma has signed a new kit deal with Toulouse FC in a move which marks the manufacturer’s first technical sponsorship contract inked with a French Ligue 1 club.
UEFA ink new sponsorship deals with PepsiCo, Enterprise and Unicredit
By Mark Baber
June 10 – UEFA has signed three new major sponsorship deals covering its European club competitions with PepsiCo, Enterprise Rent-a-car and Unicredit.
Collective TV sales to boost Spanish clubs by extra €600m
By David Owen
June 7 – Spain’s La Liga may overhaul the Bundesliga as the second-highest revenue-generating football league by the season after next, as the long-awaited switch to a collective sales model for TV rights provides a substantial boost to broadcasting income.
Man Utd storm Twitter league for 14th week, Liverpool finish strong
By Paul Nicholson
June 5 – In the last week of the Premier League the Insideworldfootball twitter stats showed Manchester United yet again leading the table of most new followers over the week. Liverpool, who had a desperate end to the season, came in second, followed by Arsenal and Chelsea who were close together.
Turkish Lassa Tyres tread new path with FC Barcelona
By Mark Baber
June 4 – Barcelona has signed a wide-ranging partnership agreement with leading tyre brand Lassa, of Brisa (a joint venture of Turkey’s Sabancı Holding and Bridgestone) worth a reported €21.6 million ($24 million). As well as making Lassa the title sponsor of Barcelona’s indoor sports teams (Basketball, Handball, Futsal and Roller Hockey) which will be known by the name ‘FC Barcelona Lassa’ until 30 June 2019, the agreement sees the Turkey based company become an Official Partner of the Club and Lassa become the club’s official tyre.
Gracenote enters sports with $54m buy of data giants Infostrada and SportsDirect
By Paul Nicholson
June 3 – The sports data business has a new powerplaying corporate entrant in the form of world leading data and technology provider Gracenote, which has acquired Europe’s Infostrada Sports and Canada-based SportsDirect for $54 million.