Supponor and ADI combine to boost ad options and distribution
October 9 – Digital pitchside advertising specialists Supponor and ADI have combined their expertise to launch the world’s first broadcast quality LED virtual advertising solution.
Football Marketing
Man Utd get ahead in the fashion game with New Era global deal
October 13 – While neighbours Liverpool have hired a manager (Jurgen Klopp) who has a penchant for wearing a baseball hat, Manchester United have gone a more pragmatic step towards conquering the baseball hat world by concluding a sponsorship deal the king of the baseball hat suppliers, New Era.
Klopp’s Kop arrival excites as Liverpool get a big twitter boost
By Paul Nicholson
October 12 – The week of the international break has resulted in some remarkable twitter follower gains for English Premier League clubs with Liverpool in particular putting on more than 50,000 followers and jumping to second place in the weekly ranking.
Strange but true: Bookie pins its money on Olympiacos shirt
By Matt Scott
October 9 – Olympiacos, the Greek champions whose owner is under criminal investigation for alleged match-fixing, have signed a title-sponsorship deal with an online-betting company.
90min raises $15m and focuses expansion on US and Germany
October 8 – Football fan website and digital platform 90min has completed a round of fund raising that has brought in $15 million to cashflow the group’s expansion into new international markets and increase content.
Aspire summit sees new deals signed with ICSS and French federation
By Samindra Kunti
October 6 – The ICSS and the Aspire Academy have renewed their partnership, while the French Football Federation have made a pledge for a closer cooperation with their Qatari counterpart. The agreements were announced at the Aspire Academy Global Summit on Football Performance and Science in Berlin.
MLS heads south of the border with Fox Sports Latin America
By Ben Nicholson
October 6 – The MLS has added another TV deal to its expanding roster by partnering with FOX Sports Latin America to televise matches in Mexico, South America (excepting Brazil where the MLS already partners with Globosat), Central America and the Caribbean. The deal now makes the MLS available for viewing in almost 120 countries and territories worldwide.
Man City join PSG, Barca and Juve for Mexican beerfest with Tecate
October 5 – Mexican beer brand Tecate has added a fourth regional sponsorship with the addition of Manchester City from the English Premier League.
Man Utd storm past beleaguered Chelsea in Twitter rankings, Arsenal next
By Paul Nicholson
October 2 – Manchester United stormed past Chelsea this week to take second spot behind Arsenal in the table of overall Twitter followers. The Red Devils put on a massive 48,707 followers compared to the Gunners’ 26,259 and Chelsea’s meagre, in comparison, 17,769.
Followers of fashion; but are clubs making the most of their following?
By Paul Nicholson
October 2 – The latest report from Benchmark Sports, the data division of consultants KPMG Sports, compares the popularity of Europe’s biggest football clubs with global fashion brands and finds that while the clubs may be the most popular, the fashion brands have the most money.
Bosnian side sack boss on FB; he ‘likes’ post; Guardiola gets tweeting
By Jamie Styles
October 2 – In what is believed be football’s first social media sacking of a top division manager, Bosnian side Drina Zvornik have fired their manager Vladica Petrovic over Facebook. If that wasn’t bizarre enough, Petrovic was apparently among the first to ‘like’ the post.
Booming US Women’s league secures bumper Nike deal to end 2019
By Ben Nicholson
October 1 – The NWSL has extended its partnership with Nike through 2019, thus meaning that Nike will remain as the league’s official club kit, apparel and equipment, supplier of the league balls, and provider for all NWSL teams present and future.
Arsenal expands into Ethiopia with multi-level Dashen beer deal
By Mark Baber
September 28 – Arsenal have announced a new partnership with the Ethiopian Dashen Brewery in a deal described by Dashen’s CEO as a win for Arsenal, for the brewery and for Ethiopia.
France’s LFP renews host broadcast deal with HBS
By Samindra Kunti
September 28 – France’s Professional Football League (LFP) has extended its partnership with production company HBS (Host Broadcast Services) for a further four years.
Chelsea slump as Man Utd find Twitter joy at the Festival of Eid
By Paul Nicholson
September 25 – The weekly Twitter growth table saw a number of changes in ranking this week as Chelsea dropped to fourth behind Liverpool who took third slot. Manchester United continue to dominate weekly growth with one tweet this week being retweeted 14,000 times- that is 1,500 more retweets than Manchester City – in fifth place in the table – gained in new followers.