Neymar racks up the sponsorship dollars with Gillette and Replay
By Samindra Kunti
September 24 – Brazil and FC Barcelona star Neymar has signed new personal sponsorship deals with Gillette in Latin America and Replay.
Football Marketing
Neville joins Ancelotti and Owen as Sina’s European pundits in China
By Tom Parsons
September 24 – Former Manchester United captain Gary Neville has agreed a deal to become a regular analyst on China’s Sina Sports network where he will link up with current pundits Carlo Ancelotti and Michael Owen.
Spurs’ Korean Son makes an immediate impact
September 22 – The arrival of South Korea international Heung-Min Son at English Premier League club Tottenham Hotspur has spurred the club’s social media team to start creating localised Korean language content across its Facebook, Instagram, Youtube and web platforms.
Premier League fans kick rugby into touch as they fill their grounds
By Paul Nicholson
September 21 – The start of the Rugby World Cup in England has not dampened enthusiasm for Premier League soccer with the league recording the highest capacity percentage (96.07%) overall since the opening day of the season.
FIFA 16 drops women from game in response to NCAA muscle-flexing
By Ben Nicholson
September 21 – A week prior to the release date of videogame FIFA 16, some female national team players have been reluctantly removed from the game for precautionary reasons.
Twitter stats: Chelsea up their tweets as they fend off Man Utd challenge
By Paul Nicholson
September 18 – The first full week of club business after the international break has seen a greater increase in tweets across the board at Premier League clubs. It is also a week that saw Manchester United break the 6 million overall follower mark.
Gracenote DVR technology means you need never miss a penalty shoot out again
By Paul Nicholson
September 17 – US data company Gracenote, which earlier this year debuted in the sports data business with the acquisition of Infostrada Sports and SportsDirect, has launched its ‘DVR Extend’ feature for cable and satellite broadcasters in the US that will mean viewers who record games need never miss extra time or a penalty shoot-out.
Arsenal pick DJI Holdings as Lottery Partner in China despite online suspension
By Mark Baber
September 15 – Arsenal have appointed Cheshire-based DJI Holdings as their Official Lottery Partner in China despite the ongoing suspension of on-line lotteries by the Chinese government.
Sony launches free Champions League prediction game app for PlayStation4
By Paul Nicholson
September 15 – PlayStation4 (PS4) videogamers have three new app-based prediction games to play based on the UEFA Champions League. Available for free, the official PlayStation F.C. UEFA Champions League app can be downloaded from the PlayStation®Store.
Twitter stats: Man Utd set to hit 6m mark, can Cherries bust 100K?
By Paul Nicholson
August 11 – Manchester United have continued their chasing down of the leadership positions in Insideworldfootball’s Twitter rankings, closing to within 60,000 followers of Chelsea in a slower week of Twitter gains but which saw the reds increase their following by 32,000 against Chelsea’s 16,000.
Gamers score big in a football revolution that is not being televised
By Paul Nicholson
August 11 – There is a parallel sports world taking place to that of the traditional football world. It is a world that has more active participants than football has registered players, generates billions of dollars and is now filling stadiums full of fans to watch its players.
VR opens up new revenue streams for football’s rights holders
By Paul Nicholson in Berlin
September 10 – 95% of Manchester United fans never make it to Old Trafford. virtual reality (VR) technology is now at a tipping point that will mean that they will never need to.
Adidas extends deal with Spanish until 2026
By Mark Baber
September 9 – Adidas is extending its partnership with the Spanish Football Federation (RFEF) until 2026. Under the terms of the partnership, which had originally been scheduled to run until 2018, the German group will continue to supply kits and apparel to all RFEF teams, including the Spanish national football team.
Twitter value: Ronaldo tops tweet chart at €230k a shot
By Tom Parsons
September 9 – According to a report by media agency Opendorse, Cristiano Ronaldo could potentially charge €230,366 for one advertising Tweet to his nearly 38 million followers on Twitter.
EA Sports demos FIFA 16 using top 50 player ratings
By Mark Baber
September 8 – EA Sports FIFA 16 is today (depending on geographical location) available to users in demo version. The company has been promoting the new game through release of its ratings for players, including a top 50, with the full version of the game due for release around September 22.