June 5 – Real Madrid top a ranking of club social media followers by the CIES Football Observatory, as data shows the UEFA Champions League winners have gained more than 40 million followers since 2023.
June 4 – La Liga’s RC Celta Vigo has signed a five-year deal with Hummel which will see the Danish sports brand become the club’s official kit supplier until 2029, replacing Adidas.
June 4 – Shopping mall developers Unibail-Rodamco-Westfield (URW) and football training equipment supplier TOCA Football (TOCA) have announced a partnership to open multiple TOCA Social venues throughout Europe.
June 4 – Ligue1 side AS Monaco has announced a new partnership with e-commerce platform ComAve as the Monegasques look to strengthen fan engagement in the new season.
June 3 – Germany’s leading online bookmaker Tipico has secured a two-year sponsorship as the official partner of the German cup, the DFB Pokal.
May 31 – Chinese consumer electronics company TCL has renewed its sponsorship of the Copa América for the 2024 edition that kicks off June 20 in the US.
May 30 – On the eve of the Champions League final, Borussia Dortmund have announced a multi-year sponsorship deal with Rheinmetall, Germany’s largest weapons manufacturer.
May 30 – AS Monaco have extended their partnership with Bang & Olufsen as part of a deal that will see the Danish audio brand retain its status as the club’s upper back of shirt sponsor until 2026.
May 29 – FC Bayern has announced the fourth edition of its FCB World Squad, an U19 team comprised of players from all over the world, with Audi as a new partner.
May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.
May 29 – Bundesliga International has appointed Infront to manage a package of international media rights in a four-year deal, starting with the 2025/26 season.
May 23 – A UEFA.tv documentary from the confederation’s Extraordinary Stories programming strand, picked up the outstanding short documentary prize at the Sports Emmy Awards in New York on Tuesday night.
May 23 – Pixellot has announced a new partnership with the Tximist Foundation to broadcast all Tximist Cup matches from the upcoming tournament in Spain using cutting-edge AI technology and unmanned camera setups.
May 23 – The Turkish Football Federation (TFF) has signed a two-year deal with the Turkish logistics company Surat Kargo, to become a sponsor of the men’s national team of Turkey.
May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.