Anfield wired up for new season
August 8 – Extreme Networks, a leading name in cloud networking, has completed the installation of a state-of-the-art high-speed Wi-Fi network at Liverpool’s Anfield Stadium.
Football Marketing
Lucozade signs up to aid Liverpool recovery
August 8 – Liverpool have announced Lucozade as the club’s official sports hydration partner on a multi-year deal as the British drinks brand moves to re-establish its presence with the club, which it first partnered with in 2010.
StarGames expands its German footprint with Dortmund deal
August 8 – German Bundesliga club Borussia Dortmund have agreed a multi-year premium partner deal with online gaming company StarGames as the online betting platform looks to elevate exposure within the European market with the eight-time Bundesliga champions.
Genius Sports renews Premier League betting data rights for further 5 years
August 7 – Genius Sports has renewed its agreement with Football DataCo, extending their official data partnership until 2029.
Monaco plug in Renault on front of shirt for centenary and UCL campaign
August 7 – Champions League-bound AS Monaco have announced Renault as the club’s major sponsor partner, with the side set to don the Renault logo for all of their upcoming UEFA Champions League and Ligue1 matches this season.
Turkish SuperLig rebrands with new logo, trophy and slogan
August 7 – The Turkish SuperLig has updated its brand image and visual identity ahead of the new season. A few days before the kick-off of the new campaign, the Turkish Football Federation (TFF) unveiled a new Super Lig logo, a new trophy and a new motto.
Spurs Women taps into Drip sponsorship with focus on sustainability
August 6 – Tottenham Hotspur Women have agreed a sponsorship with mineral water firm Drip, who become the teams Official Front of Training Wear Partner for the 2024/25 season.
MaxBet takes Novi Sad’s main sponsorship as Serbian club begins stadium renovation
August 6 – Serbia’s Vojvodina Novi Sad has unveiled bookmaker MaxBet as its main sponsor. The company’s logo will be on Vojvodina’s shirts for the next two years.
With old feuds now history, Digiturk/beIN renew SuperLig deal for three seasons
August 4 – The Turkish Football Federation (TFF) has extended its broadcasting rights contract with Digiturk, part of beIN Media Group, for another three years.
Barca bring in Fever to boost ticket marketing platform as return to Camp Nou nears
August 2 – FC Barcelona, who are moving towards completion of the Nou Camp stadium and the surrounding Espai Barça area, have agreed a five-year deal with ticketing technology specialists Fever.
Emirates renews FA Cup naming rights for further four years
August 2 – The English Football Association (FA) has extended its long-term global partnership of the FA Cup with Emirates for a further four years, that will see the world’s oldest domestic cup competition continue to be called the Emirates FA Cup until 2028.
HNL partners with SuperSport and Croatia Telecom to launch Fantasy league
August 2 – The Croatian Football Federation (HNS) has partnered with SuperSport and Croatian Telecom to launch the SuperSport HNL Fantasy game for the season 2024/2025. Players can register to play in the game for free.
The new season of the SuperSport HNL kicks off today.
Greeks renew agency deal with Ticketmaster for national team matches
August 1 – The Hellenic Football Federation (EPO) has renewed its partnership with US-owned ticket agency Ticketmaster.
Man Utd puts its digital fantasy game cards on the table with Tezos
July 31 – Manchester United have launched a new fantasy football game, Fantasy United, for the 2024/25 season.
Bookmaker Elitbet to rebrand Bulgaria’s third tier
July 31 – The Bulgarian Football Union (BFU) has signed a two-year partnership agreement with the bookmaker Elitbet. Who will become the main sponsor of the third tier of Bulgarian football.