With old feuds now history, Digiturk/beIN renew SuperLig deal for three seasons
August 4 – The Turkish Football Federation (TFF) has extended its broadcasting rights contract with Digiturk, part of beIN Media Group, for another three years.
09 April 2025 GMT: 18:37
Football Marketing
Barca bring in Fever to boost ticket marketing platform as return to Camp Nou nears
August 2 – FC Barcelona, who are moving towards completion of the Nou Camp stadium and the surrounding Espai Barça area, have agreed a five-year deal with ticketing technology specialists Fever.
Emirates renews FA Cup naming rights for further four years
August 2 – The English Football Association (FA) has extended its long-term global partnership of the FA Cup with Emirates for a further four years, that will see the world’s oldest domestic cup competition continue to be called the Emirates FA Cup until 2028.
HNL partners with SuperSport and Croatia Telecom to launch Fantasy league
August 2 – The Croatian Football Federation (HNS) has partnered with SuperSport and Croatian Telecom to launch the SuperSport HNL Fantasy game for the season 2024/2025. Players can register to play in the game for free.
The new season of the SuperSport HNL kicks off today.
Greeks renew agency deal with Ticketmaster for national team matches
August 1 – The Hellenic Football Federation (EPO) has renewed its partnership with US-owned ticket agency Ticketmaster.
Man Utd puts its digital fantasy game cards on the table with Tezos
July 31 – Manchester United have launched a new fantasy football game, Fantasy United, for the 2024/25 season.
Bookmaker Elitbet to rebrand Bulgaria’s third tier
July 31 – The Bulgarian Football Union (BFU) has signed a two-year partnership agreement with the bookmaker Elitbet. Who will become the main sponsor of the third tier of Bulgarian football.
Betway takes title sponsorship of South Africa’s Premier Soccer League in £38m deal
July 30 – Online bookmaker Betway, who last week agreed a sponsorship with Manchester City, has also unveiled its title sponsorship of South Africa’s Premier Soccer League (PSL).
Corinthians emerges from VaideBet fall-out with new bookie sponsor Esportes da Sorte
July 30 – Brazilian Serie A side Corinthians have secured a new front-of-shirt partnership with betting site Esportes da Sorte until 2027, as they join forces with yet another gambling firm in the wake of VaideBet’s early exit last month.
Black Sea resort town picks Botev Plovdiv’s euro journey to widen its appeal
July 30 – Botev Plovdiv has concluded a partnership agreement with the Municipality of Primorsko. The popular Black Sea resort and the second largest city in Bulgaria, becomes the official tourist partner of the club.
Real Madrid dial in Orange as new telecoms partner
July 30 – Champions League holders Real Madrid have announced a new partnership with Orange which will see the operator become the club’s official national telecommunications partner in a three-year deal.
AS Monaco cuts FOM Industrie deal as club returns to Champions League
July 30 – AS Monaco have agreed a one-year deal for the coming season with Monegasque cutting and machining company FOM Industrie.
Man City agree multi-year deal with online bookie Betway
July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.
Visit Qatar shirt patch rejected by Ligue1 clubs though Qataris say it was never requested
July 26 – Qatar-owned broadcaster beIN Sports asked for every player in France’s Ligue 1 next season wear a Visit Qatar badge on their shirt for games shown live.
CSKA Sofia boost partner roster with data deal and water sponsor
July 26 – Bulgaria’s CSKA Sofia has signed two partnership contracts in two days. Bulgaria’s most titled club will partner with the technology company Barin Sports, which will provide player data, as well as H2O spring water. Both companies are Bulgarian.