April 12 – The Women’s Super League (WSL) has agreed a one-year extension with Sky Sports and the BBC for broadcast rights to the 2024/25 season while negotiations continue for a longer term deal from 2025.
April 12 – Premier League bounceback hopefuls Southampton have signed a four-year kit deal with Puma, which will see the sportswear brand become the Saints official kit supplier from the start of the 2024/25 season.
April 11 – The English Football League (EFL) has inked a new multi-year partnership with EA Sports FC, solidifying its status as an Official Partner and Official Licensee of the EFL.
April 11 – Spain-based energy company Iberdrola has agreed a three-year sponsorship with the Portuguese Football Federation (FPF) covering the women’s game in Portugal.
April 10 – 16-time JD Cymru Premier champions The New Saints Football Club have announced a partnership with Beer Trading & Kompass Wines, naming them as the official beer and wine supplier for the club.
April 10 – Sports broadcaster Premier Sports has confirmed its return to the UK market having bought back its business sold to Swedish streaming platform Viaplay in a deal that includes naming rights to the Scottish League Cup, to be called The Premier Sports Cup next season.
April 9 – LaLiga has agreed a regional sponsorship deal in Latin America with online trading platform Exness, which is looking to strengthen its position in the LatAm region.
April 9 – As the Premier League title race heats up on the pitch, a closer look at the digital realm reveals significant developments in club engagement since 2016 as Manchester City and Manchester United battle it out for top dog.
April 9 – Cereal brand Kellogg’sis providing 30,000 free spces at football camps throughout Great Britain this summer for 7-14 year olds.
April 8 – Online betting operator Betano will replace Assaí as a title sponsor of the Brazilian topflight.
April 8 – The battle this week in the Champions League quarter finals will also see some of Europe’s biggest football club social media accounts swing into action.
April 4 – Global media and tech business Yahoo has struck a deal between its Yahoo Sports division and streaming platform OneFootball to create a new hub for football content.
April 4 – The Women’s Super League and Women’s Championship are close to finalising a landmark sponsorship agreement, as Barclays prepares to double its financial support for the two leagues.
April 3 – The Football Federation of Montenegro (FSCG) has signed a one-year sponsorship with Crnogorski Telekom, part of the Deutsche Telekom Group.
April 2 – Superbet will become a new main sponsor of South American champions Fluminense in a deal worth at least €7.7 million a year.