Botev Plovdiv renew Macron kit deal for Europa League campaign
June 7 – Bulgaria’s Botev Plovdiv has renewed its contract with the Italian sports equipment manufacturer Macron, a partnership that began 2022.
Football Marketing
UEFA launches series of ‘My Game’ short films
June 6 – UEFA has unveiled a new series of short films focused on the technical aspects of the game, allowing fans to delve into the minds of elite-level footballers including Kylian Mbappé, Aitana Bonmatí, Manuel Neuer, Kevin De Bruyne, and Lindsey Horan.
Alexandrion Group toasts Romanian football with 3-year sponsorship
June 6 – The Romanian Football Federation (FRF) has signed a partnership agreement with Alexandrion Group, who will become an official partner of the FRF for the next three years.
Real Madrid and Barca top ranking of social media followers, Man Utd a distant third
June 5 – Real Madrid top a ranking of club social media followers by the CIES Football Observatory, as data shows the UEFA Champions League winners have gained more than 40 million followers since 2023.
Hummel adds LaLiga’s Celta Vigo to growing club kit roster
June 4 – La Liga’s RC Celta Vigo has signed a five-year deal with Hummel which will see the Danish sports brand become the club’s official kit supplier until 2029, replacing Adidas.
TOCA Social to roll out dining and football concept across URW shopping malls in Europe
June 4 – Shopping mall developers Unibail-Rodamco-Westfield (URW) and football training equipment supplier TOCA Football (TOCA) have announced a partnership to open multiple TOCA Social venues throughout Europe.
AS Monaco partner with fast growing e-commerce platform ComAve
June 4 – Ligue1 side AS Monaco has announced a new partnership with e-commerce platform ComAve as the Monegasques look to strengthen fan engagement in the new season.
German bookie Tipico agrees two-year sponsorship of DFB Pokal
June 3 – Germany’s leading online bookmaker Tipico has secured a two-year sponsorship as the official partner of the German cup, the DFB Pokal.
TCL plugged in for its third Conmebol Copa America sponsorship
May 31 – Chinese consumer electronics company TCL has renewed its sponsorship of the Copa América for the 2024 edition that kicks off June 20 in the US.
Locked and loaded: Borussia Dortmund rides storm of protest over Rheinmetall sponsorship
May 30 – On the eve of the Champions League final, Borussia Dortmund have announced a multi-year sponsorship deal with Rheinmetall, Germany’s largest weapons manufacturer.
AS Monaco tune up for European return with renewed Bang & Olufsen deal
May 30 – AS Monaco have extended their partnership with Bang & Olufsen as part of a deal that will see the Danish audio brand retain its status as the club’s upper back of shirt sponsor until 2026.
FCB World Squad lines up for fourth season, sponsorsed by Audi and with TV crew in tow
May 29 – FC Bayern has announced the fourth edition of its FCB World Squad, an U19 team comprised of players from all over the world, with Audi as a new partner.
Aston Villa renews Trade Nation sleeve deal for further two seasons
May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.
Infront picks up Euro package of Bundesliga distribution rights
May 29 – Bundesliga International has appointed Infront to manage a package of international media rights in a four-year deal, starting with the 2025/26 season.
UEFA.tv documentary from Extraordinary Stories strand wins Sports Emmy Award
May 23 – A UEFA.tv documentary from the confederation’s Extraordinary Stories programming strand, picked up the outstanding short documentary prize at the Sports Emmy Awards in New York on Tuesday night.