TNT Sports picks BBC as its dance partner for FA Cup broadcasts
March 12 – TNT Sports, the former BT Sports channel that is now owned by Warner Bros. Discovery, has struck a shared broadcast deal with the BBC for the English FA Cup.
Football Marketing
DFL renews Mondelēz sponsorship for Bundesliga 1 and 2
March 8 – The German DFL and US snack giant Mondelēz International have agreed to extend their domestic licensing partnership.
Volton adds Greek men’s team sponsorship to it 6 Super league club deals
March 7 – The Hellenic Football Federation (EPO) have signed a sponsorship with Volton to become the official energy sponsor of the Greek national team.
EFL agrees new distribution deals with Pitch and Relevent
March 6 – EFL clubs have given the green light to a new international TV rights agreements, collaborating with Pitch International and Relevent Sports to promote EFL broadcast sales and competitions worldwide for the next four years.
AC Milan and Roma to make end-of-season road trip Down Under
March 6 – AC Milan will travel to Australia for the first time in over 30 years to play a friendly fixture versus AS Roma down under.
Albanians launch naming rights tender for top tier league
March 5 – The Albanian Football Federation (FSHF) has launched a tender process for the naming rights to the country’s top tier Kategoria Superiore, for the 2024-27 period.
Chase banks on power of football with 4-year home nations deal
February 29 – US bank Chase has signed a four-year-deal with the four ’Home’ nations – FA, IFA, SFA and FAW – making it the Official Banking Partner of their Men’s, Women’s, Youth, and Para national teams.
RB Leipzig end decade of Nike in favour of Puma
February 28 – German club RB Leipzig will team up with Puma as a kit supplier, bringing to an end a decade-long relationship with American sportswear giant Nike.
Cupra extend journey Football Australia
February 28 – Football Australia has extended its partnership with Cupra in a deal that will see the company continue as Official Automotive Partner for the Socceroos and Matildas.
Bundesliga extends Sportradar deals through to 2031
February 27 – The Bundesliga has extended its partnership with Sportradar which will continues as the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 for another six seasons.
Concacaf books Hilton as hotel partner for Champions Cup and 2024 W Gold Cup
February 23 – With the W Gold Cup closing out the first round of group games, Concacaf has announced another sponsor partner with Hilton becoming the confederation’s Official Hotel Partner for the 2024 Champions Cup and the 2024 W Gold Cup.
USSF partners with New York Life for youth focussed sponsorship
February 22 – U.S. Soccer have partnered up with New York Life on a multi-year deal that will make it the federation’s official life insurance partner.
Swiss Football League to accelerate digital transformation with LaSource strategic partnership
February 22 – The Swiss Football League has announced a strategic partnership with the French sports consultancy agency LaSource to develop the league’s Digital Vision 2027 project – a five-year strategy aiming to use technology t o innovate across the league’s operations and fan engagement.
Man City continue fan experience journey with Qualtrics
February 21 – Manchester City have announced an extension of their partnership with ‘Experience’ management specialists Qualtrics to analyse feedback and understand the needs of fans at the Etihad Stadium.
CPL adds two more years to Derbystar ball deal
February 20 – The Canadian Premier League has extended its deal with long-term partner Derbystar, marking the extension agreement with the launch of the official 2024/25 CPL match ball ahead of the competition’s start in April.