Betano picks up naming rights to Flamengo-Botafogo Super Cup
January 31 – Online bookmaker Betano will be the headline sponsor of Brazil’s Super Cup, the season’s curtain-raiser between Flamengo and Botafogo.
Football Marketing
Roobet agrees South American focussed betting sponsorship with Chelsea
January 31 – Premier League Chelsea have signed a multi-year deal with crypto sportsbook Roobet, naming it the club’s official regional betting partner for Latin America and Canada.
WeatherTech Canada warms to Canadian Premier League deal
January 31 – The Canadian Premier League has signed a multi-year deal with WeatherTech Canada, which will see the company become its Official Automotive Accessories Partner.
Apple’s $2.5bn MLS streaming deal starts to show cracks
January 31 – The MLS’s groundbreaking 10-year, $2.5 billion deal with Apple is starting to show cracks after just two seasons, with not even Lionel Messi driving the subscriber growth that was predicted for the streaming service both within the US and internationally.
Condor signs exclusive travel partnership with Bulgarian FA
January 31 – The Bulgarian Football Union (BFU) has signed a partnership agreement with Condor, Bulgaria’s leading travel agency.
EE stays connected with Home Nations and Wembley Stadium for another four years
January 30 – UK mobile network operator EE, has extended its partnerships with all four Home Nations football teams – England, Scotland, Wales and Northern Ireland.
Bettson adds Racing Club shirt front sponsorship to growing Argentine presence
January 29 – Swedish sportsbook Betsson has further strengthened its presence in Argentine football, renewing a front-of-shirt sponsorship deal with Racing Club.
MLS moves broadcast production in with WWE; IMG extends content deal
January 28 – Major League Soccer (MLS) is moving its productions to WWE Headquarters in Stamford Connecticut from East Harlem, New York.
Swiss league sells naming rights to Brack in hat-trick of sponsorship deals
January 27 – The Swiss Football League (SFL) has announced a trio of significant sponsorship deals, including a new title sponsor for the Super League, as it builds momentum ahead of the country’s hosting the UEFA Women’s EURO 2025 later this year.
Griezmann signs for Decathlon and Kipsta
January 27 – France World Cup winner, and long-time Atletico Madrid superstar, Antoine Griezmann has officially signed with Decathlon, the world’s largest sporting goods retailer, ending his 14-year partnership with German sportswear company Puma.
Digital marketing agency Constant Contact debuts on Chelsea’s Women’s training kit for Arsenal derby
January 24 – Chelsea Women have announced a new multi-year partnership with Constant Contact, a US-based digital marketing company specialising in helping small businesses and non-profits.
Inter Milan secures Zain KSA as first Saudi partner
January 24 – 20-time Serie A champions, Football Club Internazionale Milano, better known as Inter Milan, have just signed their first partnership with Saudi Arabian technology company Zain KSA, who will become an Official Regional Partner.
Man City keep pushing digital platform boundaries with Veritran deal
January 24 – Manchester City has announced a multi-year partnership with Veritran, a digital technology specialist.
New online bookie BET.bg agrees sponsorship of Bulgarian Super Cup
January 24 – The Bulgarian Professional Football League (BPFL) has agreed a sponsorship with one of the newest entrants to the Bulgarian online betting market, BET.bg.
Ambitious plans announced for Benito Villamarín Stadium revamp in Betis
January 23 – Real Betis have released new renderings of their ambitious plan to modernise the Benito Villamarín Stadium in Seville, with construction slated to begin at the end of the current season.