July 4 – Chelsea Women have signed their first training kit sponsorship deal with Three, marking the inaugural women-specific deal as part of a repositioning of the club’s commercial strategy.
July 4 – Tottenham Hotspur have signed a multi-year partnership that will see BetMGM take over from struggling Getir as the front of training wear partner for the club’s men’s team.
July 4 – Italy’s Lega Serie A has unveiled its new logo incorporating title sponsor Enilive for the first time.
July 3 – FC Barcelona have extended their deal with 1XBET, which will see the controversial online casino continue as the club’s Global Partner and Official Betting Partner until June 2029.
July 3 – AS Monaco have extended their current deal with front-of-shirt sponsor AMP Monaco, signing a new agreement with the Monegasque jewellers which is penned to run until 2026.
July 3 – Premier League Liverpool have announced smart mowing and robotic technology specialists Husqvarna to its partnership family for the 2024/25 season.
July 3 – Turkey’s Fenerbahçe have extended their main shirt sponsorship with car dealership Otokoç for another year until the end of the 2024/25 season.
July 2 – Serie A champions Inter Milan have signed a record-breaking partnership with Betsson Sport, penning a new four-year agreement they said the biggest shirt sponsorship deal in the club’s history.
June 30 – Burnley, relegated from the Premier League last season, have signed a two-year shirt sponsorship deal with online casino and betting platform 96.com.
June 28 – The Argentine Football Association (AFA) have added 14 years to their Adidas partnership, taking a relationship that was formalised in 2001 through to 2038.
June 28 – Indian tyre maker BKT has renewed its title sponsorship of Italy’s Serie B – Serie BKT – for a new four-team term starting this coming season and ending in 2028.
June 28 – Wolverhampton Wanderers have agreed a new multi-year partnership with LeoVegas Group, which will see the group’s sports betting brand BetMGM UK become the club’s official European betting partner for the next two seasons.
June 27 – The English Football league, whose 72 clubs underpin professional football in England, have renewed its key national radio rights deal with talkSPORT for a further four years.
June 27 – Premier League Wolverhampton Wanderers have stepped away from the traditional big name kit suppliers to do what they say is a “landmark deal” with sportswear brand SUDU.
June 27 – Chelsea FC have expanded their partnership with global analytics software businses FICO.