AS Monaco partner with fast growing e-commerce platform ComAve
June 4 – Ligue1 side AS Monaco has announced a new partnership with e-commerce platform ComAve as the Monegasques look to strengthen fan engagement in the new season.
Football Marketing
German bookie Tipico agrees two-year sponsorship of DFB Pokal
June 3 – Germany’s leading online bookmaker Tipico has secured a two-year sponsorship as the official partner of the German cup, the DFB Pokal.
TCL plugged in for its third Conmebol Copa America sponsorship
May 31 – Chinese consumer electronics company TCL has renewed its sponsorship of the Copa América for the 2024 edition that kicks off June 20 in the US.
Locked and loaded: Borussia Dortmund rides storm of protest over Rheinmetall sponsorship
May 30 – On the eve of the Champions League final, Borussia Dortmund have announced a multi-year sponsorship deal with Rheinmetall, Germany’s largest weapons manufacturer.
AS Monaco tune up for European return with renewed Bang & Olufsen deal
May 30 – AS Monaco have extended their partnership with Bang & Olufsen as part of a deal that will see the Danish audio brand retain its status as the club’s upper back of shirt sponsor until 2026.
FCB World Squad lines up for fourth season, sponsorsed by Audi and with TV crew in tow
May 29 – FC Bayern has announced the fourth edition of its FCB World Squad, an U19 team comprised of players from all over the world, with Audi as a new partner.
Aston Villa renews Trade Nation sleeve deal for further two seasons
May 29 – Aston Villa have extended their sleeve sponsorship with online trading platform Trade Nation for two more seasons.
Infront picks up Euro package of Bundesliga distribution rights
May 29 – Bundesliga International has appointed Infront to manage a package of international media rights in a four-year deal, starting with the 2025/26 season.
UEFA.tv documentary from Extraordinary Stories strand wins Sports Emmy Award
May 23 – A UEFA.tv documentary from the confederation’s Extraordinary Stories programming strand, picked up the outstanding short documentary prize at the Sports Emmy Awards in New York on Tuesday night.
Pixellot to use unmanned cameras and AI to bradcast Tximist Cup
May 23 – Pixellot has announced a new partnership with the Tximist Foundation to broadcast all Tximist Cup matches from the upcoming tournament in Spain using cutting-edge AI technology and unmanned camera setups.
Surat Kargo expands sponsorship to Turkish men’s team pre-Euro 2024 finals
May 23 – The Turkish Football Federation (TFF) has signed a two-year deal with the Turkish logistics company Surat Kargo, to become a sponsor of the men’s national team of Turkey.
United Airlines get into bed with Wrexham as Welsh club plans US pre-season
May 22 – United Airlines has taken a new step in their ongoing partnership with Wrexham AFC by debuting limited-edition Wrexham-themed amenity kits and pyjamas.
Derbystar gets the Bundesliga ball rolling for next season
May 22 – Derbystar have released the official match ball for Bundesliga and Bundesliga 2 ahead of the 2024/25 season.
Chase provides low-income support for coach training via Britain’s four home nations
May 22 – Online bank Chase and the four British ‘home’ nations have teamed up to support aspiring coaches from low-income backgrounds by funding 2,900 introductory qualifications and 85 professional coaching bursaries across England, Northern Ireland, Scotland, and Wales.
LFP Media targets international broadcast growth with 5-year Infront deal
May 22 – Infront has agreed a five-year representation deal with LFP Media for international broadcast rights to France’s Ligue 1 and Ligue 2 across Europe, Asia, and Oceania.