May 22 – Palms Bet, the main sponsor of Bulgaria’s Levski Sofia, is set to more than double its sponsorship payments to the club, according the bookmaker’s owner Milo Borisov (pictured).
May 21 – Brazilian giants Flamengo are closing in on the renewal of their partnership with bookmaker Pixbet in what will be the club’s biggest-ever sponsorship.
May 21 – Aston Villa have confirmed that adidas will be the club’s new kit partner from the 2024/25 season onwards. Adidas will replace Castore for Villa’s debut season in the Champions League.
May 20 – Online bookmaker Betano has renewed its sleeve sponsorship with Portgual’s Benfica for a further three years.
May 20 – A white paper restaurant napkin that formally linked a young Lionel Messi to Barcelona was sold at a Bonhams on-line auction on Friday for $968,600.
May 17 – The USL Super League have announced a new long-term, league wide uniform and apparel partnership with Capelli Sport, as the league expands its portfolio of brand partners as it establishes itself as tier one women’s professional league in the US.
May 15 – Jude Bellingham has partnered with Lucozade on a multi-year deal which will see the Real Madrid star become the face of a new multi-million pound ‘Bring the Energy’ TV campaign.
May 15 – Kaizen Gaming brand Betano has become the title sponsor and exclusive betting partner of the Argentina Football Association’s (AFA) Liga Profesional de Fútbol.
May 14 – Brazilian club Vasco da Gama has signed a new main sponsorship with Flutter Entertainment online betting brand Betfair.
May 14 – Football fans are the most loyal consumers a brand can have, according to research by data marketing specialists SAP Emarsys.
May 13 – GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, faces losing its lucrative contract as a 15-day countdown begins for them to pay clubs outstanding rights fees.
May 10 – The Scottish Professional Football League (SPFL) is near to closing a new title sponsorship with bookmakers William Hill once online car retailer cinch’s contract runs out at the end of this season.
May 9 – VfB Stuttgart will play their pre-season in Japan as the latest German club to take part in the Bundesliga Japan Tour series jointly organised between the DFL Deutsche Fußball Liga and SKY PerfecTV! – the broadcast partner of the Bundesliga in Japan.
May 9 – Fanatics Collectibles will take over from Panini as the Premier League’s exclusive provider of trading cards, trading card games and stickers from June 2025.
May 9 – With Lionel Messi back on the pitch and Inter Miami sitting top of the MLS and hammering in goals at more than double the rate of their nearest rival, the club have upgraded their sponsorship roster with a blue chip marketing partner.