Man Utd sign WOW Hydrate as global partner
November 16 – Manchester United have unveiled a multi-year global partnership with WOW Hydrate. The sports and fitness drink becomes the club’s official sports hydration partner.
Football Marketing
Inter Milan land Qatar Airways deal
November 16 – Inter Milan has reached a deal with Qatar Airways that will see it become the club’s Official Global airline partner until the 2025/26 season.
World Football Summit signs content deal with Fifpro’s Player IQ data platform
November 15 – Players union Fifpro and World Football Summit (WFS) have entered into a content partnership agreement, marking a collaborative effort to integrate Fifpro Player IQ’s research and insights into WFS events across Europe, Asia, and the Americas over the next three years.
Panini to launch first-ever Women’s Super League sticker album
November 14 – Panini have partnered with the English FA to produce a sticker album dedicated to the stars of the Barclays Womens Super League, the first time a women’s league has had a dedicated.
Inter Milan lands Qatar Airlines sponsorship
November 13 – Inter Milan have announced a new partnership with Qatar Airlines that will see the airline become the official global airline partner of the 19-time Serie A champions.
AC Milan looks to build in the east with Dubai office opening
November 13 – AC Milan has opened an office in Dubai to reinforce its ties with key partners in the Middle East while tapping into commercial opportunities in the area.
Kipsta to take over from Molten as Europa and Conference Leagues’ official ball
November 12 – French football brand Kipsta has made its first entry into the pan-European market with a three-year licensing deal to be the official ball sponsor of UEFA’s Europa League and the Europa Conference League.
EFL sponsor Sky Bet earmarks £6m for grassroots fund
November 10 – The English Football League and its naming rights partner Sky Bet have unveiled plans to inject £6 million in funding into an array of community projects throughout England and Wales through the newly introduced Building Foundations Fund.
Legends buys ASM Global to create a venue and sports event marketing giant
November 9 – US events and event marketing specialists Legends have acquired venue management and live events producer ASM Global in a deal reportedly worth $2.4 billion.
OPPO plugs into Romanian federation with 2-year sponsorship
November 9 – The Romanian Football Federation (FRF) has signed a sponsorship agreement with Chinese consumer electronics manufacturer OPPO.
Saudi Pro League signs Medgulf sponsorship
November 8 – The Roshn Saudi Pro League has signed a sponsorship deal with insurance company Medgulf.
LaLiga keeps ball rolling on Puma deal beyond 2025
November 7 – Spain’s LaLiga has extended its official ball supplier deal with Puma. The current deal began with the 2019/20 season and was set to expire in summer 2025.
APM secures AS Monaco main shirt deal 10 games into season
November 6 – Ligue 1’s AS Monaco has signed a new shirt sponsorship with fashion jewellery brand APM Monaco.
Rangers warm-up for holiday season with a dram or two with Douglas Laing
November 3 – Rangers have renewed their partnership with Douglas Laing that will see the Scotch Whiskey distiller, blender and bottler remain the 55-time Scottish champions’ official Spirits partner until the end of the 2024/25 season.
Celtic ban the ‘unacceptable’ political march of the Green Brigade
November 1 – Scottish champions Celtic have banned season ticket holders belonging to the so-called Green Brigade, one of the club’s supporter groups, from attending home matches after “repeated incidents of unacceptable conduct”.