Leeds sign Asian deal with 12Bet as club pushes for Premier League bounceback
November 1 – Leeds United have signed an agreement with 12Bet that will see the sports betting company become the championship club’s Asian betting partner.
Football Marketing
Gatorade keeps Milan monopoly with AC Milan renewal
October 30 – Italian giants AC Milan have renewed their partnership with Gatorade which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri Men’s and Women’s Team, during Serie A and UEFA Champions League matches.
Botev Plovdiv strike a chord with Radioplay Media
October 30 – Bulgaria’s Botev Plovdiv has signed a partnership with the largest and independent radio group in Bulgaria, Radioplay Media for the joint promotion of events and products.
Mitre extends FA partnership with release of new FA Cup ball
October 26 – Mitre has unveiled the official match ball for the FA Cup and Women’s FA Cup ahead of the start of the knock-out competitions next Friday.
Man City renew Unilever global sponsorship for Rexona brand
October 26 – Treble winners Manchester City have renewed their long-term global partnership with Unilever brand, Rexona.
Fortuna Düsseldorf pilot first of its free ticket matches and deliver a 7–goal thriller
October 25 – Bundesliga club Fortuna Düsseldorf have trialled the first match of their ‘Fortuna for All’ campaign, marking the beginning of a groundbreaking new initiative where fans can attend matches free of charge.
Argentina push into Europe with Smartsoft ‘digital’ sponsorship
October 25 – The Argentina Football Association has signed an agreement with Smartsoft that will see the online gaming software provider become an official digital sponsor of the world champions.
Juve extend sponsorship with Ganten for further 5 years
October 25 – Juventus have extended their deal with Chinese water company Ganten until 2028 – a deal that will take their partnership to 11 years.
Serie A agrees cut in DAZN/Sky domestic TV deal to €4.5bn
October 23 – DAZN and Sky have renewed their Serie A broadcast deals for the next five seasons in a deal worth at least €4.5 billion.
Kansas City Current fast track new stadium naming rights to CPKC
October 23 – The National Women’s Soccer League’s (NWSL) Kansas City Current have announced a ten-year stadium naming rights deal with North American rail network CPKC.
Sekonda agree back-of-shirt sponsorship with Leicester City Women
October 23 – Leicester City Women have signed an agreement with Sekonda that will see the watchmakers become back-of-shirt sponsors for the WSL club in a one-year deal.
Newcastle land Saudi airline sponsorship renewal
October 20 – Newcastle United have unveiled a multi-year partnership extension with Saudi Arabian airline Saudia which will see national flag carrier of Saudi Arabia become the club’s official airline partner.
AC Milan link with Corpay for forex solution and sponsorship
October 20 – AC Milan have struck an agreement with Corpay which will see Corpay’s Cross-Border business become the Rossoneri’s Official Commercial Foreign Exchange Partner.
Ludogorets secures exclusive merchandising deal with Sport Vision retail chain
October 20 – The 12-time Bulgarian champions Ludogorets Razgrad, have launched a new partnership with Sport Vision, one of the largest sporting goods chains on the Balkans.
French broadcasters turned off by LFP’s rights pricing
October 18 – France’s Professional Football League (LFP) announced Tuesday that it had not received offers meeting the reserve prices for its domestic broadcast rights packages covering the 2024-2029 period.