Cypriot FA agrees national team deal with Greek online bookie Stoiximan
October 12 – Greek online gaming operator Stoiximan has become a sponsor of the Cyprus national football team in a four-year deal signed with the Cyprus FA.
October 12 – Greek online gaming operator Stoiximan has become a sponsor of the Cyprus national football team in a four-year deal signed with the Cyprus FA.
October 12 – Concacaf has upped its digital engagement game by becoming an early adopter of the new WhatsApp Channels service recently launched by Meta, announcing itself as one of the first major sports organisations to communicate directly to fans on WhatsApp.
October 10 – ESPN has agreed an extension to its broadcast rights for the Netherlands’ Eredivisie, Eerste Divisie and KNVB Beker until 2030.
October 11 – AC Milan and Fanblock have agreed a first-of-its-kind partnership that will enable the Rossoneri to purchase ‘Fanblocks’ representing sections of AC Milan’s virtual pitch.
October 11 – Premier League joint-leaders Arsenal have agreed a multi-year sponsorship with hotels.com that will see the booking website become the club’s exclusive hotel partner.
October 10 – Following months of anticipation and controversy, Nike has at long last unveiled a limited batch of highly sought-after Mary Earps England kits, causing a frenzy as they flew off the shelves within a matter of hours.
October 6 – LaLiga partnered with sports startup accelerator SportsBoost, set up by legendary Spanish goalkeeper Iker Casillas, to hold a conference on Tuesday that probesd into the benefits of artificial intelligence through the lens of the sporting world.
October 5 – David Beckham has fiercely defended his decision to accept millions of pounds from Qatar to serve as a football ambassador for last year’s World Cup.
October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.
October 5 – Turkey’s Besiktas says it has signed the most valuable sponsorship deal in its 120-year history with Turkey’s largest industrial Turkey – Tüpraş.
October 4 – The FA has announced a licensing partnership with Panini to create the first ever UK domestic football sticker collection to celebrate the Barclays Women’s Super League.
October 3 – The English Football League (EFL) is tendering international broadcast rights to its three division (72 teams) for the 2024 to 2028 period.
October 3 – Football management simulation game, Soccer Manager 2024, produced for Android and iOS, has scored more than 2 million players in its opening weekend, according to developers Invincibles Studio.
October 3 – Game app SNAIFUN, which runs news, quizzes and prediction content within a rewards mechanism, has become a premium partner of AC Milan.
October 3 – Bulgaria’s Arda Kardzhali has renewed its sponsorship contract with the Bulgarian bookmaker efbet. The new contract is for five years but no value for the sponsorship has been announced.