Newcastle opens doors to e-commerce delivery platform InPost
December 5 – Newcastle United have welcomed InPost to its growing partnership roster, with the club announcing a multi-year deal with the e-commerce delivery platform.
Football Marketing
PAOK threatens Greece’s ERT after broadcaster goes dark on them in favour of Olympiakos and Panathinaikos
December 5 – Greece’s PAOK Thessaloniki have sent an angry letter to Greece’s public broadcaster complaining of ERT’s decision not to broadcast live PAOK’s Conference League match against Eintracht Frankfurt on 30 November 2023.
Norwich heat up sponsorship partners with return of Colman’s
December 5 – English Championship club Norwich City have returned condiment producer Coleman’s (famous for its English mustard) to its official club sponsorship roster, with the first activation of the partnership being a ‘Bring the Heat’ campaign set to take place over the club’s festive fixtures.
Infantino tells EBU members they need to pay more for women’s TV rights
December 1 – FIFA president Gianni Infantino has stressed the need for broadcasters to pay “a fair price” for the commercial rights to women’s football.
Arsenal tread new global sponsorship routes with ZC Rubber
December 1 – Arsenal has announced a new global partnership with ZC Tyres in a deal that will see the Chinese tyre manufacturer join the Premier League leaders’ extensive partnership roster as its Official Global Tyre Partner.
Nissan partners with Man City charity as equality, diversity and inclusion partner
December 1 – Manchester City’s charitable arm, City in the Community, has unveiled Nissan as its first Official Equality, Diversity, and Inclusion Partner.
UEFA agree Euro 2024 bookmaker deal with Betano
November 30 – Following in the footsteps of FIFA, UEFA has teamed up with Betano, who will become the European confederation’s betting partner for Euro 2024.
KC Current unveils naming rights sponsor of training centre
November 29 – NWSL side Kansas City Current has announced The University of Kansas Health System as the club’s Official Healthcare Provider, effective at the start of the 2024 season.
EA deepens UEFA deal with Euro 2024 integration and launch of eEuro competition
November 27 – EA Sports has expanded its partnership with UEFA, including Euro 2024 in its hit EAFC 24 game, and and announcing it will be the platform for UEFA’s new eEURO Esports competition.
Bundesliga partners with TV streamer Coupang Play in multi-level promotion
November 27 – Germany’s Bundesliga has signed a long-term deal with South Korean digital streamer Coupang Play, beginning at the start of next season. Coupang wlll have exclusive rights to stream Bundesliga and Bundesliga 2, as well as the German Supercup and the relegation play-off matches in its home territory.
Spurs incentivise ‘green’ matchday travel with Astropay payment partner
November 27 – Tottenham Hotspur, alongside its Official Payment Partner, AstroPay, has launched a new ‘green’ initiative targeting the club’s supporters who opt for public transport when attending home matches for the remainder of 2023.
Brazil’s Endrick poised for groundbreaking New Balance boot deal
November 24 – Real Madrid-bound Brazilian starlet Endrick is set to sign a long-term boot deal with New Balance after becoming the third-youngest player to feature for Brazil earlier this week.
Hummel agree Denmark kit extension through to 2032
November 24 – Denmark has extended its long-term agreement with Hummel in a deal that will see the Danish sportswear manufacturer continue to produce Denmark kits until 2032.
Adobe takes 3-year title sponsorship of Women’s FA Cup
November 24 – The English FA has announced a partnership with Adobe that will see the software company become the title sponsor of the Women’s FA Cup until July 2026.
Puma keeps ball in play at LaLiga with early multi-year renewal
November 21 – Puma are extending their five-year official ball sponsorship with LaLiga with a new multi-year deal starting with the 2024/25 season.